Marketing Senior Analyst (Senior Vice President) - EMEA Private Bank Marketing | Citi Private Bank

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own and shape high impact EMEA Private Bank marketing with end-to-end event ownership, thought leadership content, and social/digital strategy for UHNW audiences.

  • End-to-End Event Management: from concept and compliance through logistics, on-site delivery, post follow-up, and CRM-driven targeting.
  • Thought Leadership & Content: identify themes, curate speakers, and translate complex narratives into client-ready formats.

Job Description

Responsibilities

  • Thought Leadership Strategy & Content Development: Take a leading role in shaping the EMEA Private Bank's thought leadership agenda — identifying compelling content themes, curating relevant speakers (internal and external), and building event agendas that go beyond the conventional. Translate complex market and investment narratives into engaging, client-relevant content across formats including panels, roundtables, white papers, and digital content.
  • End-to-End Event Management: Own and manage all aspects of client and prospect events across EMEA — from strategic concept and invitation process through compliance reviews, logistics, venue and menu selection, on-site client interaction, budget management, and post-event follow-up. Maintain and leverage the Salesforce CRM database to support event targeting and relationship tracking.
  • Social Media & Digital Channel Strategy: Contribute to and help plan the EMEA Private Bank's social media and digital marketing strategy. Develop content calendars, identify relevant topics and formats, and work with global digital teams to ensure the Private Bank's voice is consistent, authoritative, and engaging across LinkedIn and other relevant platforms.
  • Marketing Performance & ROI Tracking: Track and report on the impact of marketing activities across key metrics — including event attendance, client engagement, pipeline support, and digital performance. Use post-event feedback and data-driven insights to continuously refine best practices and demonstrate the value of marketing to senior stakeholders.
  • Stakeholder Engagement & Senior Briefings: Prepare detailed client and event briefings for senior management and business leaders, ensuring a conducive atmosphere for dialogue and alignment with broader business strategies. Act as a trusted marketing partner to bankers, investment teams, and product specialists across EMEA.
  • Competitive Intelligence & Market Benchmarking: Research and conduct competitive benchmarking to identify best practices, emerging trends, and opportunities for differentiation in UHNW private banking marketing. Bring fresh perspectives and proactively recommend new approaches to the team.
  • Compliance, Risk & Regulatory Adherence: Embed regulatory, legal, and compliance considerations into all marketing activities. Collaborate with legal and compliance teams to ensure all content, events, and campaigns adhere to applicable laws, internal policies, and regional regulatory environments. Demonstrate sound ethical judgment in all business practices.

Requirements

  • Significant experience in marketing within financial services, private banking, or wealth management
  • Proven ability to develop and curate thought leadership agendas — identifying speakers, topics, and formats that resonate with sophisticated UHNW audiences
  • Broad marketing skill set spanning events, content strategy, social media, and digital channels
  • Strong understanding of financial products, services, and the UHNW client landscape
  • Highly organised with exceptional attention to detail and the ability to manage multiple priorities simultaneously
  • Self-starter with a proactive mindset — able to identify opportunities and drive initiatives without being directed
  • Creative thinker who can translate complex financial narratives into compelling, differentiated client experiences
  • Excellent written and verbal communication skills; confident presenting to and engaging with senior stakeholders
  • Ability to pinpoint and track key performance indicators to evaluate marketing effectiveness and ROI
  • Experience working in a matrixed, regulated environment with cross-functional teams across multiple markets

Benefits

  • Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
  • A discretionary annual performance related bonus
  • Private medical insurance packages to suit your personal circumstances
  • Employee Assistance Program
  • Pension Plan
  • Paid Parental Leave
  • Special discounts for employees, family, and friends
  • Access to an array of learning and development resources
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Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
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Referral
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Social
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Paid
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Headcount Trend

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Median Career Experience
20 years
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Marketing Roles Posted (Last 30 Days)
26

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