Marketing Performance Senior Manager 

London, UK (Hybrid)

£50K/yr – £57K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the integrated performance cockpit for marketing and fundraising, turning multiple audiences and propositions into a clear performance story and decisions.

  • Own the forecasting, budgeting and scenario modelling loop with Finance and Marketing to optimise ROI and plan year results.
  • Set up and govern cross-functional performance frameworks, delivering regular reviews and action on risks and opportunities.

Job Description

Responsibilities

  • Develop and communicate the function performance story (including audience performance) across hub & spoke (and key audiences) in partnership with other performance managers, Finance and DIP specialist colleagues.
  • Facilitate an effective performance management process, establishing function level performance measurement frameworks and enabling regular review of performance, identifying risks and opportunities to ensure insights drive decision making and action in year and during the annual planning process.
  • Lead forecasting and financial performance management processes, partnering with Finance, Events and Marketing teams, including annual budget planning, in-year reforecasting, scenario modelling and identification of risks and opportunities to optimise income, expenditure and return on investment.
  • Ensure business stakeholders have easy access to a centralised, consistent, independent, and accessible view of performance which is up to date and relevant.
  • Work with DIP colleagues to identify and enable opportunities to reduce manual work to focus effort on insight and performance storytelling and to identify opportunities for innovation through data to improve our processes, offer and engagement with supporters.
  • Partner with marketing, fundraising and finance teams to set campaign and audience performance targets, ensuring plans are underpinned by robust forecasting, insight and evidence-based assumptions.
  • Lead on working with Senior Programme and Senior Product Managers (or equivalent roles) to prioritise, commission and deliver the programme of PM activity.

Requirements

  • Proven experience working with finance, data, insight, and planning or proposition teams to build a unified and trusted view of performance, including setting up frameworks and facilitating regular reviews.
  • Strong understanding of performance measurement techniques across marketing, audience engagement, and organisational effectiveness.
  • Experience of financial performance management, including budget planning, forecasting, reforecasting and scenario modelling, with the ability to translate financial and operational performance into actionable recommendations.
  • Ability to synthesise performance insights across multiple propositions and audiences to support strategic planning and decision-making.
  • Experience contributing to organisational change, particularly in evolving performance culture and embedding audience-led approaches.
  • Understanding of data governance principles and ability to identify and address data literacy needs across teams.
  • Ability to translate complex data into strategic recommendations and compelling narratives for non-technical audiences.
  • Proficiency in tools such as Excel, Power BI, Tableau, or equivalent, with strong analytical and problem-solving.
  • Confident communicator with a proven ability to influence stakeholders at all levels, including in challenging or ambiguous situations.
  • Seeks new methods and innovations in measurement, effectiveness, and performance management to drive improvement and learning.

Preferred

  • This role could suit someone with a background as a Marketing Performance Manager, Portfolio Performance Manager, Fundraising Performance Manager or Business Performance Manager.

Benefits

  • We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools.
  • Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

Marketing Team

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