Marketing and Partnerships Director - Engine by Starling

London, UK (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own global marketing strategy and brand leadership for a cloud-native banking SaaS platform, with clear ownership of global strategy, regional scaling, ABM alignment, and analyst relations to position as a trusted transformation partner.

  • global strategy and regional execution to drive pipeline and growth.
  • Lead brand governance and corporate comms to build trust with financial institution buyers.
  • Shape cross-functional collaboration with Product, Sales and Executives to align GTM priorities.

Job Description

  • Develop and execute a clear global marketing strategy aligned to Engine’s commercial goals and long-term growth ambitions.
  • Evolve Engine’s positioning, mission and purpose , ensuring we are the undisputed first choice for transformation programmes.
  • Lead and develop a high-performing central marketing team covering marketing operations, brand, digital, content and design.
  • Build and scale regional marketing teams in priority markets, ensuring consistency of brand and messaging while enabling local market impact.
  • Own Engine’s brand strategy, ensuring a strong, differentiated position in the core banking SaaS market. Maintain standards of excellence and ensure the Engine brand commands respect from C-suite stakeholders at banks.
  • Ensure effective corporate communications, PR and thought leadership activity, working closely with the Starling Group Corporate Affairs team and external agencies as needed.
  • Act as a senior brand guardian, ensuring consistency across all touchpoints and channels.
  • Oversee the digital ecosystem from the website and targeted and high-intent SEO, to social through LinkedIn and flagship events measuring all activity for efficiency and effectiveness.
  • Partner closely with commercial and sales leadership to support pipeline generation, build account based marketing (ABM) campaigns targeting the right financial institutions.
  • Develop engagement with analysts to position Engine as a trusted technology leader
Starling logo

Starling

4.0 Glassdoor

Hello, we’re Starling.Banking was broken – so we decided to fix it. The vision? Fast technology, fair service and honest values. All at the tap of a phone, all the time.We built Britain’s first digital bank.One hard-won banking licence later, we set about giving people a new way to spend, save and manage their money (and take better care of the planet, too).We’re changing banking for good.Back then, we were obsessed with unravelling the knotty world of finance and solving people’s problems rather than selling them stuff. We still are.Since then, we’ve grown. A lot.Over four million accounts (and four account types!). A team of thousands. Headquartered in London with offices in Cardiff, Dublin, Manchester and Southampton. Seven years voted Which? Recommended Provider and Britain's Best Banking Brand. Still zero branches.Our culture is open, inclusive and focused on solving real customer problems, with an emphasis on doing the right thing, even when it’s not always the easy thing. From our approach to working together and sustainability to how we build our products, our decisions need to make the world – and Starling – a better place to be.Everyone at Starling is essential to our mission, which is really quite simple: to solve our customer’s problems – and build the best bank in the world!And now we're providing Starling to other banks, via a Software-as-a-Service (SaaS) proposition through our subsidiary Engine by Starling, using the proprietary technology platform that it uses to power our own bank.

Founded in 2014
London, England, GBR
2.9K employees (82 in marketing)
72% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
40%
Direct
44.6%
Referral
14%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
64 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1B
Last Raise
$164.2M
Series D, 4 years ago

Funding History

  • Apr 2022
    Series D • $164.2M
  • Apr 2021
    Series D • $70M
  • Mar 2021
    Series D • $376M

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