Responsibilities

• Coordinate and manage the Optimizely testing process across digital marketing channels.
• Support the development and maintenance of the onsite testing roadmap, ensuring tests are prioritised based on business objectives, customer value, and available resources.
• Manage the implementation, deployment, tracking, and reporting of experiments, ensuring testing activities are delivered accurately and on time.
• In collaboration with Product, UX, Analytics, CRM, and Commercial teams to identify optimisation opportunities and convert insights into actionable testing plans.
• Promote testing best practices and ensure learnings are documented and shared with relevant stakeholders.
• Support the proof of concept (POC), testing, implementation, and rollout of gamification products and capabilities.
• Oversee reporting on agreed success metrics to measure customer engagement, performance, and ROI.
• Coordinate with vendors and internal stakeholders to ensure contractual changes and operational requirements are completed through the appropriate approval processes.
• Identify opportunities to improve operational efficiency and maximise value from third-party partnerships.
• Manage the delivery of the Movable Ink development roadmap across marketing channels.