Responsibilities

• HubSpot Instance Management & Governance - Manage CRM and Marketing Hub tools, managing properties, lifecycle stages, lead routing, and deduplication across instances
• Build and maintaing governance frameworks: naming conventions, workflow architecture standards, and data practices that create consistency across brands
• Audit existing instances, identify technical debt, and systematically resolve conflicts, inconsistent property logic, and bad defaults
• Develop repeatable standard setups that Activation and Market teams can operate reliably without requiring Ops involvement for routine tasks
• Establish collaborative feedback loops with Sales teams to design and implement data quality frameworks to ensure that Lead and Deal data remains reliable for commercial forecasting.
• Support Sales teams with day to day operations inside of HubSpot to ensure operational efficiency
• Segmentation & Workflow Architecture - Build and maintain segmentation workflows, enrolment logic, suppression lists, branching rules, and re-enrolment conditions with precision and discipline
• Ensure workflow infrastructure supports the needs of Lifecycle & Email Specialists and Campaign Managers, providing the technical foundation they need to execute nurturing flows and email series effectively
• Diagnose and resolve workflow issues systematically, working across teams to identify root causes rather than applying surface-level fixes
• Tracking, Tagging & Data Quality - Implement and maintain GTM tags, triggers, and variables across brands, including regex, URL rules, click events, and form submissions, using versioning and environments with discipline

Requirements

• +3 years of technical and hands-on experience as a Marketing Operations Specialist, Marketing Automation Specialist, Martech Specialist, or similar roles
• Experience operating with HubSpot, Google Tag Manager and Google Analytics
• Experience with HubSpot CRM API integrations (e.g. custom object sync, webhook handling, or third-party connector builds)
• B2B SaaS experience is a plus
• Experience working in multi-brand or multi-market environments is a strong advantage
• Methodical and detail-oriented with strong problem solving skills
• Clear and effective communicator - you can explain technical issues to non-technical stakeholders
• Fluent in English
• Any additional European languages fluency is valued
• Right to work: At any stage, please be prepared to provide proof of eligibility to work in the country you're applying for.

Preferred

• Additional Coding or AI tools are desirable
• Any additional European languages fluency is valued