Responsibilities

• Coordinate and deliver multi-channel marketing campaigns across email, organic social, paid social, webinars, events and digital channels
• Manage day-to-day marketing operations within HubSpot and other marketing platforms
• Create and manage workflows, forms, landing pages, audience segmentation and campaign to support
• Build and deploy campaign assets within HubSpot, LinkedIn and other marketing platforms
• Manage campaign timelines, workflows and stakeholder communications
• Support execution of account-based marketing activity across priority accounts
• Monitor campaign performance and recommend improvements based on results
• Build and maintain email nurture programmes and automated customer journeys, helping prospects move through the buyer journey and supporting commercial growth
• Maintain marketing databases and support agreed lead management processes
• Own and deliver the marketing social media calendar and publishing schedule

Requirements

• Proven B2B marketing experience with responsibility for delivering marketing campaigns and programmes with measurable impact
• Experience using HubSpot or a comparable CRM and marketing automation platform
• Demonstratable experience building and managing email campaigns, nurture programmes or marketing automation workflows
• Experience using B2B paid social advertising platforms, particularly LinkedIn Campaign Manager
• Experience coordinating activity across multiple marketing channels
• Strong project management and organisational skills
• Strong written communication skills and attention to detail
• Ability to manage multiple priorities and stakeholders simultaneously
• Comfortable working with marketing data, reporting and performance analysis

Preferred

• Experience in healthcare, health technology, life sciences or clinical research
• Experience supporting webinars, conferences or industry events
• Experience supporting account-based marketing activity
• Experience using website CMS platforms
• Familiarity with lead management and marketing-to-sales processes
• Proactive with a high level of autonomy and accountability
• Analytical and curious
• Organised and adaptable
• Collaborative and communicative
• Strong attention to detail

Benefits

• 28 days annual leave per year (plus public holidays)
• £500 annual training budget
• £200 one-off home working budget
• Flexible working with core hours
• Enhanced (family & parental) leave policies
• Up to 6% pension match (salary sacrifice)