Responsibilities

• Own and evolve our clients' marketing technology stacks: CRM, marketing automation platforms, CMS, ad tracking, attribution tools, and the integrations between them
• Design, build, test, and deploy automation workflows and lifecycle programs: onboarding, lead nurture, re-engagement, win-back, customer marketing, and ABM-aware sequences
• Build and maintain lead scoring models (behavioral plus demographic) and lead routing rules via LeanData, native platform routing, or custom flow, aligned to each client's lifecycle stages and SLAs
• Develop and improve marketing attribution: UTM governance, conversion tracking, multi-touch attribution, and lead-to-deal and lead-to-revenue capture inside HubSpot, Salesforce, Marketo, Eloqua, Pardot, and a variety of other tools
• Manage data quality across the stack: deduplication, enrichment, normalization, suppression management, preference centers, and compliance with GDPR, PECR, CAN-SPAM, and double opt-in workflows
• Design and deploy AI-assisted workflows: agentic data enrichment, intelligent lead routing, AI sales signal monitoring, and tools to help marketing teams make better decisions with their data, faster
• Configure and own email deliverability and performance: email design, A/B testing, audience and segmentation management, email reporting, sequences and nurture automation, and QA/QC
• Build and maintain reporting dashboards that show the best performing campaigns, marketing-influenced pipeline, marketing-sourced ARR, channel attribution, lead management, and strategic reports, not just open and click metrics
• Manage integrations between platforms using native connectors, Zapier, Make, Workato, Clay, and webhook-based or custom API approaches
• Run audits of our clients' marketing operations to find the process debt, broken or missing functionality, feature gaps, and source appropriate tools or build bespoke processes to solve them

Requirements

• 4-6 years in a B2B marketing operations, marketing automation, or CRM ops role, agency or in-house
• Demonstrable knowledge and hands-on experience working with any of the following platforms: HubSpot (Marketing Hub, Sales Hub, Operations Hub), Salesforce + Salesforce Marketing Cloud Account Engagement (Pardot), Eloqua, Marketo, ActiveCampaign
• Strong understanding of lead lifecycle modeling, lead scoring, attribution, and pipeline reporting in a B2B context
• Comfortable with HTML and responsive email design
• Experience designing and deploying complex automation workflows with branching logic and exit criteria
• Comfortable with managing software integrations, triage and troubleshooting, and working through error logs
• Analytical mindset, comfortable in spreadsheets, automation logic, and ideally SQL or platform-native query languages
• Excellent organization, housekeeping, and attention to detail skills; you leave things better than you found them
• A genuine interest in AI tooling: prompt engineering, agent design, MCP-style automation, AI-assisted reporting

Nice to have

• HubSpot certifications (Marketing Hub Implementation, Operations Hub, Email Marketing) or Salesforce, Pardot, or Marketo equivalents
• Experience with Marketo Engage, Eloqua, Iterable, Braze, Customer.io, or Salesforce Marketing Cloud
• Familiarity with Clay.io, ZoomInfo, Apollo, Cognism, Lusha, or other modern data enrichment platforms
• LeanData or other lead-to-account routing experience
• Reverse ETL or iPaaS experience: Workato, Tray, Census, Hightouch
• SQL or basic data warehousing (Snowflake, BigQuery)
• Experience with attribution platforms: FullCircle Insights, Bizible / Marketo Measure, Dreamdata, HubSpot Attribution, native Salesforce attribution
• Hands-on experience designing AI agents or automation flows for marketing or RevOps use cases
• Experience working in or with B2B SaaS or life sciences organizations

Benefits

• Flexible hybrid working
• Professional development budget
• Regular team socials and events
• Pension scheme
• Opportunity to work across multiple B2B brands and industries
• Clear progression pathway
• Supportive, collaborative culture
• Top-spec MacBook
• Dog-friendly office
• Casual dress
• Company events
• Company pension
• Free parking
• On-site parking
• Work from home