Responsibilities - Lead and manage a multidisciplinary team comprising: Product Specialists; Brand Marketing Lead; Customer Center resources; Demonstrators - Ensure clear priorities, workload alignment, and effective collaboration across team members - Lead the planning and execution of fairs and events, including customer days, dealer events, and exhibitions - Coordinate advertising activities and press releases, ensuring brand consistency and message alignment - Oversee media management, including planning, execution, and performance tracking - Supervise the creation and deployment of marketing content and materials, ensuring quality, consistency, and on-time delivery - Manage merchandising strategy and execution to support brand visibility and retail effectiveness - Ensure development and maintenance of product marketing materials, technical bulletins, and supporting documentation - Coordinate product homologation activities, working closely with internal stakeholders to ensure market readiness - Support the Product Specialists in the identification of product needs, gaps, and market feedback and enables them to communicate to relevant global and regional teams - Support pricing strategies and catalogue development, ensuring accuracy and alignment with commercial objectives - Own and manage the company demonstrator program, ensuring effective utilization and alignment with sales priorities - Coordinate and support field activities and customer events, working hand in hand with the sales organization - Contribute to the design and delivery of commercial training for sales teams and dealers - Lead and support the execution of retail campaigns in coordination with sales and dealers - Provide terms input and commercial insights to support campaigns and product launches - Coordinate with the Wholegoods Sales team to deliver integrated marketing campaigns, support sales-driven initiatives and launches, ensure strong field execution and follow-up - Provide operational and organizational support to ensure successful fairs, exhibitions, and major events