Marketing Operations Executive

Oxford, Oxfordshire, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 6 weeks ago

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Job Summary

Own the operational marketing delivery and governance across a multi-brand franchise group, keeping CRM, GDPR, assets, and reporting in sync to improve attribution and compliance.

  • Campaign operations and governance across group brands and locations.
  • CRM data management, segmentation, and consent/GDPR processes.
  • Reporting and attribution support to help marketing insight and decision making.

Job Description

Responsibilities

  • Support the operational delivery of group marketing activity across all brands and locations.
  • Assist with campaign setup, distribution, asset coordination, and maintaining marketing calendars and workflow trackers.
  • Maintain CRM data quality, segmentation, and GDPR/compliance processes.
  • Collate campaign reporting and performance data, driving attribution and insight in partnership with the team.
  • Provide operational support to Marketing Executives and the wider marketing team.

Requirements

  • Strong interpersonal and communication skills and excellent attention to detail.
  • Understanding of GDPR and data protection principles; FCA regulations knowledge is a plus.
  • Previous experience in a marketing role or content creation in highly regulated industries, with motor industry exposure preferred.
  • Educated to A-Level or equivalent in Business Studies or Marketing; CIM or related discipline is desirable.

Benefits

  • 40 hours per week, Mon-Fri 8:30-5:30 (with 1 hour for lunch).
  • 31 days holiday per year (including Bank Holidays).
  • Benefits platform with employee support programme.
  • Discounted rates of vehicle parts and servicing.
  • Opportunities for training and career progression.
  • Contributory pensions scheme for eligible staff.
  • Life insurance of 3x basic salary.
Waylands logo

Waylands

Waylands are a family run and owned motor retail group that proudly represents Volvo, Polestar, Kia, Honda, OMODA, JAECOO and MG across the Thames Valley and into Wales.Our Mission is clear; “To deliver an exceptional experience that customers trust and advocate, to represent our franchise partners successfully and to build class leading environments for every member of our team”The company was established by John O'Hanlon, former CEO of Ridgeway Group which represented many premium franchises in the South of England. Waylands commenced business in November 2017 with its first franchise, Volvo in Reading. The company aims to grow steadily to achieve sufficient scale to compete with the industry's biggest players but to maintain representation that has the feel and culture of a local dealership.We believe that our relationship with our customers goes far beyond the initial purchase of the car. It is highly important to us that we deliver on our promises and offer full transparency to deliver an exceptional experience.We believe in ensuring every member of our team gets the right development journey for them. With dedicated in-house and manufacturer training programmes available, we encourage our staff to take pride in their work and remain committed which is reflected in the excellent level of service we offer.We understand that buying a car is a significant and emotional experience. At Waylands we aim to deliver straightforward advice to make sure customers get the most appropriate vehicle, financed in the best way to suit their circumstances.

Founded in 2017
Reading, England, GBR
212 employees (10 in marketing)

Traffic Signals

Monthly Visitors
36K
Traffic Source Mix
Search
54.3%
Direct
37.5%
Referral
5.7%
Social
0.6%
Paid
1.8%

Headcount Trend

Current headcount: ~212

Marketing Team

Marketing Team Size
5 (2% of company)