Responsibilities

• Work closely with Marketing and Student Recruitment teams to develop a comprehensive and unified approach to meeting student targets at the University, as well as with colleagues across the institution including those in College teams and the wider External Relations division.
• Flexibly shift focus across key areas—such as content development, lead generation, CRM, and digital platforms—in response to strategic priorities.
• Develop web content and upload content to the CMS system, ensuring SEO and accessibility compliance.
• Report and monitor performance of student recruitment marketing campaign pages, and provide recommendations to improve the site.
• Build campaign landing pages in line with the CMS and the University’s brand.
• Work with the Digital Channel Management team to improve user experience for student recruitment audiences.
• Contribute to the CRM strategy by building email nurture campaigns to attract and convert prospective students.
• Build, deliver and measure email communications plans using the University’s CRM system.
• Support development of advertising campaigns across UK and international markets.
• Monitor digital campaigns with internal and external agencies and provide reports including iterative improvements.

Requirements

• Educated to degree level (or equivalent qualifications) in marketing or a closely related field
• If no equivalent qualification, significant practical relevant experience in a similar role
• Excellent communication skills with demonstrable copywriting experience for a breadth of audiences
• A thorough understanding of CRM and experience using a CRM system
• Working knowledge of Microsoft Dynamics CRM is desirable
• Experience of using web Content Management Systems (CMS)
• Digitally literate with confidence in database systems and electronic communications
• Project management experience and knowledge of running campaigns
• Creative and innovative approach to problem solving
• Ability to interpret market insight to develop marketing campaign activity

Nice to have

• Experience in digital marketing (beyond basic marketing)
• Working knowledge of Microsoft Dynamics CRM is desirable

Benefits

• 40 days paid holiday a year
• one paid day a year for volunteering
• occupational sick pay
• pension scheme
• three high quality subsidised day nurseries
• flexible working arrangements (where role allows)