Responsibilities

• Take ownership of our website plans, shaping and driving continuous improvement in how our digital experience performs for intermediary audiences.
• Ensure website changes are managed efficiently, balancing ongoing enhancements with prioritisation of business critical updates so that our digital presence continues to evolve in line with business and customer needs.
• Lead the delivery of website activity that strengthens our brands and supports specific performance goals, including SEO outcomes.
• Ensure website activity is fully connected with other channels, helping to create a consistent and joined up experience for our audiences.
• Play a key role in how intermediary audiences and corporate partners experience our brands, contributing to measures such as unprompted willingness to recommend.
• Take an insight led approach, focusing on the activity that adds the greatest value and supports stronger, more meaningful engagement with our audiences.
• Be comfortable working in the detail while also thinking strategically, guiding the team to take an integrated approach across activity.
• Build strong relationships with stakeholders across the business, confidently making decisions on priorities and clearly articulating these to senior colleagues.

Requirements

• Experienced Marketing professional
• managed websites and teams of people
• Proven experience developing and delivering website strategies that exceed KPIs and drive measurable performance
• Demonstrated ability to lead, plan and prioritise website activity to maximise impact
• Confidence in setting direction and shaping high volumes of activity at pace and often within tight timescales
• Strong knowledge of website best practices, including SEO and performance optimisation
• Experience leading and developing teams responsible for websites
• Track record of using performance data, insights and reporting to inform decisions and present outcomes to senior stakeholders
• Broad understanding of mortgage intermediaries and their approach to advice, with knowledge of financial services and housing market or a comparable sector
• An ability to work with key stakeholders across a large organisation and cross-function to ensure activity is championed and executed beyond your immediate remit

Benefits

• There are all sorts of employee benefits available at Nationwide, including:
• 25 days holiday, pro rata
• Access to private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year