Every day you will be building and executing the marketing programs that put Versori in front of the right buyers at the right time. - Case Studies & Customer Stories — Interview customers (including enterprise accounts such as Walmart, Syspro, and J&J Fulfillment), write and produce compelling case studies that demonstrate measurable ROI, and manage the approval and publication process end to end. - Events & Field Marketing — Plan, coordinate, and execute Versori's presence at industry events (e.g., Shoptalk, ERP and retail tech conferences), including booth logistics, speaker submissions, pre- and post-event campaigns, and social amplification. - Account-Based Marketing (ABM) — Build and run targeted ABM programs for priority accounts in retail, ERP, hospitality, and SaaS verticals; work with Sales to align on target account lists, personalise outreach, and track pipeline influence. - Social & Paid Advertising — Own Versori's social media presence (LinkedIn primary), write and schedule organic content, manage paid social ad campaigns, and report on performance metrics including reach, engagement, and lead volume. - Workflow & Project Management — Organize and maintain the marketing calendar, manage agency and freelancer relationships, track campaign deliverables in project management tools, and ensure cross-functional alignment between Sales, Product, and the Avalara central marketing team. - Content & Collateral — Develop sales enablement assets, one-pagers, email sequences, and landing page copy that support the full buyer journey from awareness through to closed-won. - Agentic SDR Programs — Design and manage AI-powered SDR workflows to drive inbound and outbound lead flow; work with Sales to configure, test, and optimize agentic outreach sequences, ensuring quality lead handoff and measurable pipeline contribution.