Responsibilities

• Own the UKI marketing strategy and regional plan, aligning activity to business priorities, pipeline goals, and revenue outcomes.
• Partner closely with sales leadership to translate commercial targets into a clear marketing approach across target segments, accounts, and customer opportunities.
• Drive close collaboration across sales, marketing, SDR, and customer success to ensure joined-up execution across the full buyer and customer journey.
• Own marketing’s contribution to pipeline and revenue in the region, with accountability for performance, ROI, and continuous optimisation.
• Build and execute integrated campaigns across the full funnel, spanning awareness, demand creation, pipeline acceleration, customer retention, and expansion.
• Lead the UKI channel mix across digital, content, events, paid, lifecycle, and account-based activity as appropriate.
• Localise global campaigns for UKI market needs and create region-specific programmes where local opportunity or market conditions require it.
• Use data, insight, and market context to assess performance, identify opportunities, and recommend where to invest for the greatest commercial impact.
• Work cross-functionally with global marketing and EMEA stakeholders to ensure UKI priorities are represented in broader planning and execution.
• Maintain a strong understanding of the UKI market, customer needs, competitive dynamics, and sales challenges to inform marketing strategy and decision-making.

Requirements

• 5-8+ years’ experience in B2B marketing, with strong experience in regional marketing, demand generation, or integrated marketing roles within SaaS or high-growth technology businesses.
• Proven experience building and executing marketing plans that drive pipeline, revenue contribution, and measurable business outcomes.
• Strong commercial mindset, with the ability to align marketing strategy tightly to sales priorities and business growth goals.
• Experience working closely with sales teams and cross-functional revenue teams in a highly collaborative environment.
• Confident owning both acquisition and retention marketing activity, with a clear understanding of the full buyer and customer lifecycle.
• Able to operate across multiple channels and programme types, with sound judgement on how to build the right mix for market needs and commercial return.
• Comfortable using data to shape strategy, optimise performance, and communicate impact to senior stakeholders.
• Hands-on experience with core marketing and revenue technology, such as Marketo, Salesforce, and reporting platforms.
• Strong knowledge of the UKI market; familiarity with Nordic markets would be useful but does not need to define the role unless you want it to.
• High ownership mentality, strong pace, and willingness to get into the detail when needed.

Preferred

• Familiarity with Nordic markets would be useful but does not need to define the role unless you want it to.