Responsibilities

• Brand: Become the guardian of the Portfolio brand. Ensure every touchpoint reflects our positioning, from photography and design to language, campaigns and guest communications.
• Growth: Develop and deliver campaigns that increase: Restaurant reservations, Bar footfall, Events and tastings, Corporate bookings & private hire, Gift voucher sales, Wholesale accounts, Retail sales, Online store revenue, Curated trip experiences. Always thinking commercially and measuring results.
• Content: Plan, create and publish premium content including Photography, Videography, Short-form video, Behind-the-scenes content, Producer stories, Guest experiences, Food and beverage photography, Interviews and features. Every piece of content should inspire people to experience Portfolio.
• Communications: Manage and develop our communication channels, including Instagram, TikTok, LinkedIn, Facebook, Website, Email newsletters, Google Business Profile. Maintain a consistent brand voice across every platform.
• PR & Partnerships: Develop relationships with Journalists, Influencers, Hospitality publications, Luxury lifestyle media, Hotels, Concierge teams, Local businesses, Brand partners. Generate meaningful exposure and long-term collaborations.
• Digital Marketing: Manage and optimise Meta advertising, Google advertising, Email marketing, CRM campaigns, Website performance, SEO. Focus on measurable return on investment.
• Performance: Analyse campaign performance and business results. Present regular reports to the leadership team with recommendations for continual improvement. Attend weekly leadership meetings and contribute commercially to business strategy.

Requirements

• Marketing strategy
• Brand development
• Content creation
• Photography and videography
• Copywriting
• Social media management
• PR and partnerships
• Digital advertising
• CRM and email marketing
• Campaign analytics

Benefits

• £40,000 salary
• KPI Bonus structure
• Work travel to Champagne Region
• The opportunity to help shape an ambitious brand
• Creative freedom and genuine ownership
• Direct access to the Founder and director team
• Continuous learning and professional development
• A supportive, ambitious and high-performing environment
• Staff discounts and hospitality benefits
• The opportunity to grow into a senior leadership position as the business expands