Responsibilities

• Develop a strategic understanding of market priorities (business targets, P&L priorities, and segmentation), and support the development of marketing strategies and plans that align with the market priorities and global brand strategy
• Work with key stakeholders to develop and execute campaigns across paid and owned channels, including: media, creative, research & insights, performance marketing, CRM, comms, etc. Full funnel thinking and examples of TTL implementation is required
• Support the development & delivery of local research & insights to inform business & brand decisions
• Help manage partnerships with external partners and develop joint marketing activities and co-marketing plans

Requirements

• A minimum of 4 years experience working in consumer marketing, or related experience delivering work with measurable business results on time and on budget
• Experience in an environment with 360° campaign development, including creative and media agency management as well as through-the-line execution (eg owned channels)
• Strong business acumen and ability to think strategically and analytically
• A strong customer-centric mindset, always thinking about how customers interact with the brand
• Curiosity and creativity, full of fresh ideas to generate user growth and build the brand
• Self-motivation and drive, with the ability to work well independently and within a group setting to push projects to completion
• Ability to succeed in an environment of ambiguity and capability to adapt positively to changing circumstances
• High bar for quality, productivity, and delivering results
• Hands on and solution driven mindset to operationalise projects quickly
• Excellent written and verbal communication skills

Preferred

• Bachelor\'s degree in Marketing, Business, or similar - Advanced degree is a plus
• Experience working for a global brand
• Experience creating regional marketing strategies and plans