Responsibilities

• Work with the Senior Marketing Managers, Group Marketing Manager and Event Director, plus the wider team, to develop and implement marketing strategy, positioning, key messages and product strategy.
• Execute the marketing campaign(s) and report on effectiveness and results, ensuring all elements achieve required performance criteria.
• Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products, such as digital, sponsorships, and future revenue opportunities.
• Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative.
• Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
• Ensure all relevant stakeholders have reviewed external marketing materials before sign off, including Content Leads to ensure editorial consistency of documents across show brands
• Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
• Strategise, manage, and optimise paid media campaigns across various platforms to drive sales inquiries and foster audience interest, ensuring alignment with the show's strategic goals and brand identity.
• Collaborate with an external PR agency to maximise brand exposure and amplify our presence across broadcast and industry media, while ensuring our messaging is coherent and impactful.
• Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.
• Database management, list management, and development with the support of business intelligence and data teams.
• Provide accurate and timely reporting of key marketing statistics and forecasts.
• Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements.
• Manage all planning and execution of the registration process for visitors
• Responsible for the delivery of all delegate, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting