Responsibilities

• Lead and develop a team of marketing professionals, including recruitment, training, motivation, and performance management.
• Provide an effective interface between ESL product units and ESL sales teams, fostering strong, consistent working relationships.
• Develop ESL’s visibility and digitalisation by creating usable and relevant content for distribution via face-to-face activities and virtual customer experience
• Create and execute a strategic business plan to advance the digital development of ESL sales & marketing activity.
• Support the achievement of budgeted turnover and margin results, with specific targets for key product areas
• Enhance product promotion and training to support sales performance and customer engagement.
• Generate regular, high-quality feedback and monthly reports on departmental activity and targets using CRM.
• Maintain personal capability in line with the requirements of the ESL UK competency matrix.

Requirements

• Proven experience in people & performance management, fostering team growth and accountability
• Degree, higher education qualification, CIM (Chartered Institute of Marketing) qualification, or equivalent professional marketing qualification.
• Demonstrated experience in developing and using digital marketing platforms such as website, social media and video content.
• Ability to work with internal and external suppliers to deliver impactful content within budget
• Strong understanding and practical experience of campaign planning and promotional activity
• Provide accurate and reliable content (both written and visual).
• Demonstrates a growth mindset, with the ability to thrive in a structure environment

Preferred

• Ability to liaise with trade associations and external database providers (e.g., Luckins, Voltimum)
• Experience providing market analysis and feedback on sales campaigns and promotional activities
• Previous digital marketing experience or marketing experience a similar product portfolio.
• Strong IT skills with a focus on written and numeric capability

Benefits

• Hybrid Working: Achieve a healthy work-life balance with our flexible working arrangements
• Pension Plan: Secure your future with our generous pension scheme, with employer contributions up to 10%.
• Time Off: Recharge and rejuvenate with 26 days of annual leave (plus bank holidays), and the option to buy or sell an additional 5 days.
• Performance-Based Bonus: Enjoy an annual bonus linked to the company's performance.