Responsibilities

• All channels — Campaign management across Meta ads, email, organic social and YouTube — planned, launched, measured and reported weekly
• Content & creative — The creative and content pipeline: briefing designers, editors and UGC creators, writing copy yourself when needed, and keeping tests shipping every week
• Email & database — Campaigns, automations and lifecycle flows — webinar promotion, show-up sequences, event follow-up, database reactivation
• Funnel — Registration pages and the ad-to-webinar journey; landing pages built, tested and improved
• New projects — New channel experiments (Google PPC first) taken from idea to launched and measured, with clear budgets and kill/scale criteria
• People — The day-to-day management of freelancers, agencies and junior marketers — briefs, deadlines, standards, feedback
• Reporting — Channel-level numbers: registration cost, cost per attendee, email performance, organic growth — one weekly report the leadership team can trust

Requirements

• 4+ years in marketing across multiple channels — paid social plus at least two of: email/CRM, organic social, YouTube/content, PPC
• Management experience — you have managed marketers, freelancers or agency relationships and been accountable for what they produced
• An executor's track record: campaigns you personally built and launched, copy you wrote, pages you shipped — and the results they got
• Direct-response instincts: you judge marketing by leads, registrations and revenue, not impressions
• Organised and fast: multiple campaigns in flight at once without dropping any

Preferred

• Webinar funnels, HYROS or similar attribution, education/coaching niche, Canva/Figma, HubSpot

Benefits

• 28 days holiday including bank holidays, pension, staff training budget