Responsibilities

• You will take ownership of the College’s operational marketing function, leading the planning, delivery and evaluation of integrated campaigns across multiple channels.
• Leading integrated, multi-channel marketing campaigns to support student recruitment, commercial training and income-generating activity
• Driving learner recruitment across the full lifecycle – from awareness through to enrolment
• Developing and delivering employer-focused (B2B) marketing campaigns to support commercial growth
• Using data, insight and audience segmentation to inform targeted, effective marketing activity
• Overseeing digital channels, content and CRM-driven campaigns, ensuring a strong online presence
• Monitoring performance against KPIs and delivering clear reporting and continuous improvement
• Providing leadership and direction to marketing staff or project teams
• Acting as a trusted marketing adviser to internal stakeholders across the College

Requirements

• A degree in Marketing, Communications, Business or equivalent experience
• Significant experience in a marketing role focused on recruitment, growth or income generation
• Proven expertise in digital and multi-channel marketing, including analytics and campaign optimisation
• Strong commercial awareness and the ability to translate insight into results
• Experience of both consumer (B2C) and employer (B2B) marketing
• Excellent communication, planning and stakeholder management skills
• Experience leading projects or managing teams
• Experience within the education, public sector or skills environment would be advantageous.

Benefits

• Why work at Glasgow Kelvin: - Access to a generous Local Government Pension Scheme. - Hybrid working (dependent and the needs of the service). - Annual Leave – 33 days per annum plus 12 set public holidays. - Professional and personal development for all staff – we offer an extensive range of staff development opportunities and events to support you in your role, help you reach your full potential and plan for your future. - Cycle to Work Scheme. - Mileage Allowance – reclaimable for travel on College Business - Employee Assistance Programme –– a 24-hour service that supports your health and wellbeing. - Flexible Working and Family Friendly Policy – Flexible Working, Maternity, Parental, Paternity and Adoption Leave – enhanced entitlements. - Sick Pay – Enhanced entitlement above the national average. - Wellbeing – a range of activities to enhance and support your wellbeing, access to sports facilities and fitness activities.