Responsibilities

• Grow the ecommerce and subscription products behind The Diary of a CEO, turning our audience into customers, and customers into repeat buyers.
• You will be responsible for launching new products and scaling existing ones, increasing how many people discover our products, how many convert, and how often they come back.
• You will own performance across the full funnel, with clear accountability for CAC, ROAS, LTV, and conversion rates, ensuring all marketing activity is driving measurable commercial impact.
• Your goal is to drive consistent revenue growth by improving how we acquire, convert, and retain customers week on week, using creative, disruptive strategies while strengthening the fundamentals, from standout campaigns to scalable growth systems.
• This means making every part of our business work harder, from social content and podcasts to paid media, email, and our website, while taking a data-led, highly iterative approach to continuously test, learn, and optimise performance.
• Success in this role comes from a deep understanding of our audience, what captures their attention, builds trust, and drives action, and using that insight to deliver marketing that is both authentic and commercially effective.
• Revenue & growth ownership: Drive consistent revenue growth across ecommerce and subscription products by improving acquisition, conversion, and retention, with clear ownership of CAC, ROAS, LTV, and conversion performance.
• Ecommerce & conversion optimisation: Maximise the value of every visitor by improving conversion rate, AOV, and revenue per visitor through continuous optimisation of landing pages, product pages, checkout, and offers.
• Go-to-market excellence: Lead product launch strategies that maximise visibility, ensure strong positioning, and create scalable demand from day one.
• Creative campaign development: Develop bold, culturally relevant marketing campaigns that cut through, spark conversation, and extend beyond traditional channels, turning launches and key moments into high-impact, shareable growth drivers.

Requirements

• Growth & commercial thinking: You think in revenue, systems, and leverage, not just campaigns, with a strong understanding of CAC, ROAS, LTV, and conversion dynamics.
• Product marketing execution: You know how to take products to market, from positioning and narrative through to demand generation and scaling performance.
• Campaign strategy & development: You can craft and execute marketing campaigns that cut through and convert, ensuring products show up in the right places with the right message.
• Creative & disruptive thinking: You are able to develop standout, culturally relevant campaign ideas that capture attention, generate conversation, and drive both engagement and revenue.
• Social first & creator-led marketing: You understand how modern brands grow through content, creators, and community, and how to turn attention into revenue through UGC, TikTok Shop, and affiliate ecosystems.
• Ecommerce & CRO: You have experience optimising ecommerce funnels, improving conversion rates, and identifying opportunities to increase AOV and revenue per visitor.
• Data driven optimisation: You translate performance data into action, tracking, testing, and refining to improve both growth and revenue.
• Strategic decision-making: You move quickly while thinking long-term, making smart, commercially-driven decisions about where to focus.
• Collaboration & cross-team alignment: You work seamlessly across product, content, social, paid, and ecommerce teams to ensure alignment and execution.
• Agility & experimentation: You thrive in a fast moving environment, constantly testing, learning, and evolving to stay ahead.