Senior Ecommerce Marketing Manager

Maidstone, Kent, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 8 hrs ago

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Job Summary

Lead ecommerce performance across revenue, traffic, CVR, AOV, and order volume while aligning with commercial plans and driving continuous optimization.

  • Own KPI dashboards, reporting, and stakeholder updates.
  • Direct acquisition, retention, and merchandising initiatives across PPC, SEO, affiliates, email, and paid social.
  • Mentor and manage a team of ecommerce and channel specialists to achieve targets.

Job Description

Responsibilities

  • Own daily, weekly, and monthly KPIs including revenue, traffic, CVR, AOV, and order volume.
  • Ensure ecommerce performance aligns with and delivers against commercial plans.
  • Lead acquisition and retention strategies across PPC, SEO, affiliates, email, and paid social.
  • Set priorities, manage budgets, and brief internal teams and agencies.
  • Deliver seasonal and always-on campaigns that meet commercial objectives.
  • Partner with UX and digital teams to enhance the user journey and improve conversion rates.
  • Lead A/B testing and implement best practice optimisation initiatives.
  • Oversee content strategy to support SEO growth.
  • Work with product teams to ensure product mix and merchandising support business goals.
  • Lead performance reporting and stakeholder updates.

Requirements

  • Extensive experience in ecommerce marketing management.
  • Strong knowledge of PPC, SEO, affiliates, CRM, and social channels.
  • Proven experience leading teams to achieve commercial targets.
  • Experience working with Shopify.
  • Highly analytical with strong data decision-making skills.
  • Excellent communication and stakeholder management.
  • Ability to balance strategic leadership with hands-on delivery.

Benefits

  • 25 days holiday rising with length of service - plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity and Paternity
Vertu Motors plc logo

Vertu Motors plc

2.8 Glassdoor

Vertu is one of the largest UK motor retailers, with over 200 dealerships nationwide, representing more than 30 of the world's leading manufacturers. From Dunfermline to Truro, Vertu is local to you. Online, on the phone and in our dealerships. Follow to stay up to date with our latest news and announcements 📣

Founded in 2006
Gateshead, England, GBR
2.8K employees (70 in marketing)
33% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Traffic Source Mix
Search
53.4%
Direct
19.4%
Referral
5.7%
Social
5.5%
Paid
11.6%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
70 (2% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$100K
Last Raise
$100K
Post IPO Equity, 7 years ago

Funding History

  • Dec 2019
    Post IPO Equity • $100K

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