Marketing Manager - Membership Retention at PEI Group | London, UK

Marketing Manager - Membership Retention

London, UK (Unknown)

Salary Not AvailableMid Level2+ years expPermanent

Posted 6 weeks ago

The other 99% submit and hope. You're about to do something different.

Own retention and lifecycle engagement across multiple channels to grow usage, activate customers, and unlock upsell potential.

Ownership: retention campaigns, onboarding, engagement and nurture programmes across email, digital channels, social, content, and events.
Audience & flows: segment customers by tier and tailor journeys that drive product adoption and account expansion.
Measurement: optimize campaigns through reporting and cadence, linking engagement to usage and revenue.

Responsibilities

Own retention and engagement campaigns across email, digital channels, social, content, and events to drive onboarding, activation, retention, upsell, cross-sell, and account expansion.
Build nurture journeys and automated communications to improve product adoption and ongoing account growth.
Communicate membership value across touchpoints and plan lifecycle programs including onboarding, engagement, retention, upsell, and cross-sell activities.
Support segmentation and targeting across account tiers to tailor campaigns for different customer groups.
Plan and execute campaigns across email, digital channels, social media, content marketing, and events with scheduling and reporting.
Drive customer engagement and activity to increase usage across products and services.
Coordinate campaign setup, scheduling, execution and reporting as part of campaign delivery.