UK communications engine for Jack Daniel’s is owned to turn brand positioning into culturally relevant storytelling and integrated campaigns that drive premium perception and commercial impact.

• Lead the UK communications strategy across PR, earned media, social, influencer, and partnerships
• Lead and orchestrate the Jack Daniel’s integrated communications brief
• Partner with the media agency to optimise channel mix, investment decisions, and effectiveness (MMM)
• Establish and embed the new That’s What Makes Jack, JACK integrated campaign
• Oversee and amplify key partnerships (e.g. Revive Live)
• Translate brand positioning into culturally relevant storytelling that reinforces Jack Daniel’s premium credentials
• Track performance, analyse results, and optimise based on insight
• Analyse market trends and competitor movements to inform strategy
• Lead and orchestrate the Jack Daniel’s annual Brand Planning process
• Partner with Sales, Insights, Customer Marketing, and Finance to translate brand strategies into actionable commercial plans

• Senior‑level marketing background with a proven track record in fully integrated campaigns
• Strong understanding of UK media, culture, and creator ecosystems
• Demonstrated success in brand strategy, campaign development, and digital/social media
• Experience in spirits or FMCG is required
• Strong agency and cross‑functional management skills
• Strategic thinker with the ability to translate global strategy into local execution
• Commercially minded with experience driving revenue‑generating initiatives
• Excellent planning, operational, and budget management skills
• Strong storytelling ability and communication skills (written, verbal, presentation)

• Total Rewards At Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
• We believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.