Marketing Manager

York, UK (Hybrid)

Salary Not AvailableSenior Level7+ years expPermanent

Posted 6 weeks ago

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Job Summary

Own the marketing function with end-to-end P&L responsibility, multi-channel strategy, and a high-performing team focused on ROI, growth, and brand impact.

  • Own and deliver the annual marketing plan and budget across B2B and B2C, driving revenue and ROI.
  • Build, coach, and lead the marketing team while maintaining strategic oversight and a culture of accountability.
  • Translate performance data into action by producing monthly reports and surfacing optimization opportunities across paid, organic, social, email, and partnerships.

Job Description

Responsibilities

  • Develop, own, and deliver the annual B2B and B2C Marketing Plan and budget.
  • Take full accountability for marketing performance, customer acquisition, brand development, and return on investment.
  • Produce monthly Management Information performance reports covering key metrics including revenue, leads, conversions, CPA, ROI, and customer acquisition costs.
  • Continuously assess marketing effectiveness, identifying opportunities to improve performance and maximise return on investment.
  • Challenge existing practices and introduce innovative approaches that enhance commercial outcomes.
  • Ensure all marketing activity aligns with company objectives and delivers measurable business value.
  • Manage marketing budgets and ensure effective allocation of resources across all channels.
  • Lead, manage, and develop the Marketing team.
  • Create a culture of accountability, innovation, collaboration, and continuous improvement.
  • Set clear objectives, priorities, and performance expectations.
The Insurance Emporium logo

The Insurance Emporium

4.0 Glassdoor

The Insurance Emporium (formally E&L®) is the place for you to insure all the things you love. We launched in January 2017 and offer insurance on over 19 products, ranging from pet to caravan, wedding to horse, cycle to student and many more. At The Insurance Emporium, we know that people's pastimes are diverse and that's why we wanted to be able to offer a flexible kind of insurance that allows the customer freedom when building a policy. We don't want our customers to pay for benefits they're not going to use, that's why we've developed different types of policy that allow people to build cover to best suit their needs and budget - insurance that suits whatever our customers lifestyle. Lifestyle Policy Limited and Entertainment & Leisure Insurance Services Limited are appointed representatives of The Equine and Livestock Insurance Company Limited. The Insurance Emporium ® is a trading name of The Equine and Livestock Insurance Company Limited (registered in England and Wales no: 294940) which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority no: 202748.We’re here to help you. There may be times when you need a little help for physical, mental health, or financial reasons; we have a range of ways in which we can provide you with extra support. To help us, help you, when you next get in touch with us, let us know what we can do to adapt what we do or how we do it to best suit your circumstances.

Founded in 2017
Great Ouseburn, England, GBR
91 employees (9 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
73.1K
Traffic Source Mix
Search
45.6%
Direct
28.7%
Referral
5.8%
Social
2.9%
Paid
0.5%

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
7 (8% of company)