Responsibilities

• Lead Generation & Performance Marketing (Core Focus) – Own the lead generation strategy for the whisky cask investment division; Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution; Identify opportunities to improve acquisition performance, lead nurturing & conversion
• Content, Social & PR – Oversee content strategy, organic social media, PR activity and email content; Manage external agencies, freelancers and internal creative support
• CRM & Lead Nurturing (HubSpot) – Ensure accurate lead tracking, attribution and pipeline visibility; Produce regular CRM performance and conversion reports
• Reporting & Commercial Performance – Produce regular reports across all marketing channels; Analyse performance data and provide actionable insights
• Collaboration & Leadership – Work closely with Sales, Retail, eCommerce and Leadership teams; Lead and coordinate Marketing Executives, content support and external partners

Requirements

• Minimum 5 years’ experience as a Marketing Manager (luxury, retail, eCommerce, investment or premium consumer sectors preferred)
• Strong understanding of lead generation and performance marketing
• Experience managing paid campaigns across Meta, Google, LinkedIn, etc.
• Strong CRM experience, ideally with HubSpot
• Commercially minded with strong understanding of ROI, attribution and conversion metrics
• Confident managing agencies, creatives and internal stakeholders
• Highly organised with ability to manage multiple projects

Nice to have

• Luxury, retail, eCommerce, investment or premium consumer sectors experience preferred

Benefits

• Exposure to alternative investments and HNW clients
• Collaborative, ambitious environment
• Company pension, 21 Days Holiday + Bank Holidays
• Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
• Staff discount in our Knightsbridge retail experience