Marketing Manager Growth Platforms

Haddenham, Buckinghamshire, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the regional strategy and portfolio for Herbs, Spices and Seasonings in EMEA, shaping the 3-year roadmap and ensuring alignment with Local Marketing, Commercialisation, Insights, R&D, SAP and culinary partners.

  • Strategy & Plans: Lead the 3-year Herbs/Spices/Seasonings roadmap and pipeline, shaping activation plans across markets.
  • Insights & Analytics: Turn data into insights for renovation and NPD opportunities, post-evaluation learnings, and regional performance.
  • Cross-functional Leadership: Align Commercialisation, R&D, Supply Chain, Graphics, and agencies to deliver scalable, profitable growth plans.

Job Description

Responsibilities

  • Reporting into the EMEA Growth Platforms Director, you will work as regional lead for the Herbs, Spices and Seasonings strategy across our EMEA business; leading the development and shape of our 3 year strategy for the product pipeline across both renovation and innovation.
  • Working closely with the Local Marketing teams you will identify growth opportunities to implement with the cross-functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability.
  • Insights & Analytics - Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region
  • Insights & Analytics - Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated focus areas
  • Insights & Analytics - Working closely with our Insights & Analytics team you will turn datapoints and research into insights and insights into actions, to identify category innovation and renovation opportunities across the EMEA region
  • Insights & Analytics - Support NPD & renovation post evaluations with actionable insights & build learnings into future plans
  • Insights & Analytics - Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams.
  • Strategy & Plans - Lead the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans
  • Strategy & Plans - Lead the development & delivery of innovation and renovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market
  • Strategy & Plans - Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams

Requirements

  • Proven track record: successful experience working within FMCG Innovation & Brand-Building at the relevant level
  • Strong experience in line management: supporting and empowering your team to grow and develop
  • Curious, data-driven & analytical: you will excel working with the likes of Nielsen, Kantar, Google Trends and Ad hoc research to perform analysis & turn insights into actions
  • Full mix marketing: Ideally someone with experience beyond Innovation and Renovation; meaning they are able to understand the overall picture and influence of the various marketing levers and the role I&R can play within this
  • Consumer-Centric: you will naturally place the consumer at the heart of everything you do & will excel at driving insight from market research & trends data, be comfortable working with a variety of research methodologies and a multitude of agencies
  • Expertise in NPD and renovation: Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what’s needed to grow against a clear category vision
  • A sense of ownership: you’ll see your area as your own business & love to roll up your sleeves & get stuck into building & leading your platform & brands growth
  • Prioritisation: Strong project leadership experience of managing multiple projects & strong ability to prioritise when and where needed
  • Cross-Functional team player: building strong relationships across departments within EMEA, you’ll naturally take everyone with you & work as one team to deliver against one common goal
  • Positive, can-do spirit: you’ll bring bags of energy & enthusiasm to driving your platform growth
  • Entrepreneurial mindset & ability to challenge the status quo: acting like an owner you will identify new challenges and tackle them in innovative and lateral ways, striving to push boundaries and build transformational thinking on your portfolio
  • Passion for food: ideally someone who is a “foodie” and always looking for their next inspiration
McCormick Flavor Solutions logo

McCormick Flavor Solutions

Experience a differentiated approach to flavor creation. Regardless of your application, McCormick Flavor Solutions uses its culinary-inspired heritage to help you create consumer-preferred taste experiences. Our broad array of flavor solutions includes: flavors, enhancers, seasonings, culinary flavor bases, broth & stock concentrates, condiments & sauces and spice & herb ingredients.

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