Responsibilities

• Marketing campaigns
• Develop and deliver integrated marketing campaigns across the FT Academy portfolio, including flagship programmes such as the NED Diploma.
• Deliver multi-channel campaigns across email, paid media, social media and internal FT channels.
• Support programme launches and commercial initiatives that drive customer acquisition, engagement, enrolment and retention.
• Partner with Commercial and Operations colleagues to align marketing activity with revenue and enrolment objectives.
• Manage campaign timelines, budgets and project plans to ensure activity is delivered effectively and on schedule.
• Marketing operations
• Lead the execution of marketing campaigns within Bloomreach, including audience segmentation, campaign builds and automated customer journeys.
• Maintain high campaign standards through robust testing, quality assurance and continuous process improvement.
• Maintain marketing databases and ensure customer data is accurate, compliant and fit for purpose.

Requirements

• Strong experience planning and delivering integrated, multi-channel marketing campaigns.
• Experience using a marketing automation platform such as Bloomreach or a comparable system.
• A good understanding of CRM systems, customer segmentation and marketing data.
• Experience managing marketing compliance requirements, including GDPR and consent management.
• Strong analytical skills, with the ability to interpret data and translate insights into practical action.
• Excellent copywriting, editing and communication skills.
• Strong project management, organisation and prioritisation skills.
• A commercially focused approach and experience delivering measurable marketing outcomes.
• Confidence working collaboratively across multiple teams and stakeholder groups.
• Curiosity about emerging marketing technologies and AI, with a willingness to test new ways of working.

Preferred

• Experience in B2B marketing.
• Experience within professional education, executive education, learning or events.
• Experience marketing high-value programmes or services with longer customer consideration journeys.
• Familiarity with Bloomreach.
• Experience supporting programme or product launches.

Benefits

• Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
• We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.