Responsibilities

• Marketing strategy and channel mix across paid search, paid shopping, SEO, email, content, and CRO. A detailed marketing plan is already in development - your job is to take ownership, refine it, and drive execution.
• The agency relationship. We're appointing a specialist paid media agency. You'll select them with us, set their KPIs, hold them accountable, and translate their work back to the business.
• Management of our Digital Marketing Executive, who handles day-to-day execution across paid, email, and feed work. You set priorities and remove blockers.
• Measurement and reporting. Our analytics setup needs work - too much traffic is currently unattributed. You'll own the fix and build a reliable reporting cadence connecting marketing activity to revenue and margin.
• Product feed strategy. With over 7,000 SKUs, our Google Merchant feed is a competitive asset that's under-optimized. You'll own bucketing, custom labels, and attribute strategy - the Digital Marketing Executive handles day-to-day maintenance.
• Email and CRM strategy. Klaviyo is under-built relative to its potential. You'll grow it from a small channel into one contributing 15-25% of revenue.
• Brand and content direction. As we mature, we need clearer positioning and a content strategy fit for the authority we're building.

Requirements

• 3-7 years in e-commerce digital marketing, with at least one role at a manager or senior executive level where you held cross-channel responsibility
• A commercial mindset. You should be comfortable talking about contribution margin, customer LTV, and unit economics - not just CPCs and ROAS.
• Working literacy across Google Ads, Google Merchant Center, GA4, Search Console, Klaviyo, Shopify, and a feed management tool. You don't need to be expert in any single one - you need to hold specialists accountable.
• Experience managing agencies and direct reports. You've set KPIs, run reviews, and held people to deliverables.
• Direct, constructive communication. You'll push back on agencies, suppliers, and internal stakeholders when something isn't right - in a way that builds relationships rather than burning them.
• E-commerce experience essential. Auto industry experience helpful but not required.

Preferred

• Auto industry experience helpful but not required

Benefits

• Casual dress
• Company events
• Company pension
• Employee discount
• Flexible schedule
• Flexitime
• Free parking
• On-site parking
• Work from home