Marketing Manager

Dunstable, Luton, UK (On-site)

£10K/yr – £120K/yrSenior LevelPart time

Posted 4 weeks ago

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Job Summary

Own and drive B2B marketing strategy and multi‑channel campaigns, from planning and team leadership to analytics and sales collaboration.

  • Strategy & Execution: Develop and align marketing plans with business goals, oversee content creation and cross‑channel campaigns.
  • Analytics & Optimization: Analyze market trends and campaign results to steer decisions and improve ROI.
  • Collaboration & Events: Coordinate with sales and partners, organise events and trade shows to strengthen relationships.

Job Description

Responsibilities

  • Develop comprehensive marketing strategies aligned with organisational goals, focusing on B2B markets.
  • Lead and motivate the marketing team to execute campaigns effectively across multiple channels.
  • Manage project timelines, budgets, and resources to ensure timely delivery of marketing initiatives.
  • Analyse market trends, competitor activities, and customer insights to inform strategic decisions.
  • Oversee the creation of marketing content using Microsoft PowerPoint and Microsoft Office applications.
  • Coordinate with sales teams and external partners to optimise campaign performance and maximise outreach.
  • Monitor campaign results through analysis skills and adjust strategies accordingly for continuous improvement.
  • Organise promotional events, trade shows, and client meetings to strengthen business relationships.
  • Maintain up-to-date knowledge of industry developments, IT tools, and digital marketing best practices.

Requirements

  • Fluency in English with excellent communication skills for internal collaboration and client engagement.
  • Strong project management abilities with proven organisational skills to handle multiple campaigns simultaneously.
  • Proficiency in Microsoft Excel, Microsoft PowerPoint, and other Microsoft Office applications.
  • Demonstrated analysis skills for interpreting data and deriving actionable insights.
  • Leadership qualities with experience managing teams and fostering a collaborative work environment.
  • In-depth understanding of B2B marketing strategies and tactics.
  • Solid knowledge of IT systems relevant to digital marketing platforms and analytics tools.
  • Effective time management skills ensuring prioritisation of tasks in a fast-moving setting.

Marketing Team

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