Marketing Manager (Campaigns)

Chelmsford, Essex, UK (Hybrid)

£39K/yr – £45K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own and drive integrated student recruitment campaigns from planning to optimisation across UK and international markets, collaborating with digital, social, paid media and agencies to boost awareness, applications and enrolments.

Oversee planning, delivery and optimisation of multi-channel campaigns
Leverage insights to improve awareness, engagement and enrolments

Job Description

Responsibilities

lead the planning, delivery and optimisation of integrated student recruitment campaigns across the UK and international markets
work across digital, social, paid media and out-of-home
develop insight-led campaigns that drive awareness, engagement, applications and enrolments across undergraduate and postgraduate audiences
work closely with colleagues across faculties, campuses and external agencies
play a pivotal role in supporting ARU’s recruitment ambitions and enhancing our competitive position

Requirements

a degree or be part qualified in a relevant professional qualification
extensive experience of delivering successful multi-channel marketing campaigns within a complex stakeholder environment
strong skills in campaign management, data analysis and performance reporting
ability to work with agencies and suppliers, managing budgets
ability to develop compelling marketing content and using customer insight to drive decision-making
excellent communication and organisational skills
ability to manage multiple priorities, build effective relationships and deliver measurable results

Benefits

generous holiday entitlement
occupational pension schemes
training and development opportunities
travel to work scheme
competitive relocation package

Anglia Ruskin University

Contact: +44 (0)1245 686868Apply: aru.ac.uk/apply ARU is an innovative global university with students from 185 countries coming to study with us on campuses in Cambridge, Chelmsford, Peterborough and London. Our community is incredibly important to us, and we're proud of the role we play in our cities and the wider region – including the positive effect on jobs and the local economy. AMBITION- We're one of the top 350 institutions in the world in The Times Higher Education World University Rankings 2021 – and one of the top 40 universities in the UK. - We're also listed in the Top 10 for social inclusion in The Times Good University Guide 2021. EXCELLENCE - We were named as the UK’s leading university for education and sports science courses in the 2021 Guardian League Table. - Our Teaching Excellence Framework (TEF) Silver award recognises the quality of our courses and high levels of student satisfaction. COLLABORATION- Many of our courses are recognised by industry and a large number are professionally accredited, making our students career-ready. - Each year, we also help 2,000 businesses grow with interns, training, research and collaborative programmes. IMPACT- 12 academic areas are classed as generating world-leading research. ENTERPRISE - We pride ourselves on being as enterprising as we are innovative and nurture those qualities in our students, with mentorship, support and start-up funding on offer through the Anglia Ruskin Enterprise Academy. ENTHUSIASM- We’re the only UK university to be named a global 'rising star' according to Times Higher Education 2016.

Founded in 2014

Cambridge, England, GBR

5.3K employees (178 in marketing)

www.aru.ac.uk