Responsibilities

• Developing and delivering integrated paid marketing campaigns that support organisational objectives
• Working with internal stakeholders to understand priorities and translate them into effective marketing plans
• Work with media, creative and other external agencies
• Developing campaign briefs and overseeing the creation of marketing assets
• Identifying and engaging target audiences through effective channel planning
• Monitoring and optimising campaign performance to maximise impact and return on investment
• Evaluating campaign outcomes and sharing insights and recommendations
• Ensuring all activity aligns with Blue Cross brand guidelines
• Building strong relationships across the organisation and acting as a trusted marketing advisor
• Keeping up to date with marketing trends and best practice to improve campaign effectiveness

Requirements

• Proven experience delivering multi-channel marketing campaigns, including digital and paid channels
• Experience developing and implementing marketing plans that achieve agreed objectives
• Experience working effectively with internal stakeholders and external agencies
• Strong understanding of brand management and brand consistency
• Ability to use campaign data and insight to evaluate performance and inform future activity
• Excellent project management and organisational skills
• Strong communication, influencing and presentation skills
• Ability to manage multiple priorities and deliver results to deadlines
• The ability to demonstrate, understand and apply our Blue Cross values

Preferred

• Professional marketing qualification (CIM or equivalent)
• Experience of audience segmentation and campaign optimisation
• Experience working within the charity or not-for-profit sector
• Experience supporting public affairs, campaigning or advocacy communications
• Experience managing marketing budgets
• Experience using marketing automation, CRM or audience insight tools

Benefits

• Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
• Health cash plan
• Unlimited access to an employee assistance programme
• Pension scheme with enhanced employer contribution
• Professional fees paid with Continuing Professional Development and personal development support.
• Life assurance
• 20% discount on Pet Plan pet insurance
• Enhanced family friendly policies