Responsibilities

• Own the digital marketing strategy across paid media, CRM and customer communications.
• Manage CRM activity including email marketing, push notifications and in-app messaging.
• Develop segmentation strategies with technology partners to improve customer acquisition, engagement, retention and lifetime value.
• Own the loyalty programme marketing calendar, creating campaigns that increase member frequency and spend.
• Analyse customer behaviour and use insights to improve campaign performance.
• Manage website marketing updates alongside external agencies where required.
• Own the marketing delivery for all New Store Openings (NSOs).
• Create launch marketing plans tailored to each location.
• Support franchisees with local marketing activity, advertising opportunities and community partnerships.
• Develop local marketing toolkits allowing stores to activate campaigns independently whilst maintaining brand standards.

Requirements

• 3+ years' experience within a marketing role, ideally hospitality, retail or consumer brands.
• Experience managing integrated marketing campaigns.
• Strong digital marketing experience across CRM, email marketing and paid media.
• Experience working with loyalty programmes.
• Experience managing agencies and external suppliers.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Comfortable analysing campaign performance and making data-driven recommendations.
• CRM platforms (Braze, Klaviyo, HubSpot or similar)
• Paid Media (Meta, Google, TikTok)
• Google Analytics (GA4)

Benefits

• Annual discretionary bonus of up to 15%.
• Reimbursement of monthly mobile phone bills, up to £50 per month.
• Free coffee and drinks at all of our locations, plus discounted food.
• Access to Stream, offering a wide range of high street discounts.
• Earn up to 5% interest on savings through the Stream Build Pot. Employee Assistance Programme (EAP), providing confidential counselling and wellbeing support.
• Access to a wellness app through our EAP.
• Quarterly take-home coffee allowance (pods, beans or ground coffee).
• NEST pension scheme with a 3% employer contribution.
• Free daily breakfast, snacks and access to a commercial coffee machine in the office.
• Monthly team drinks, biannual staff socials and a fully stocked office drinks fridge.