Marketing Manager

London, UK (On-site)

£60K/yr – £65K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

brand storytelling and cross-market ownership drive launches, activations and education that tie business priorities to consumer experiences.

  • Translate strategic priorities into launches and activations across international markets.
  • Coordinate multi-team projects from concept to execution with a focus on consistency and quality.
  • Lead brand storytelling, digital comms, PR and training to elevate product knowledge and commercial outcomes.

Job Description

  • Lead and develop our Marketing Executive, creating a collaborative and high-performing marketing team.
  • Translate business priorities into impactful marketing plans, launches and commercial activations across multiple international markets.
  • Coordinate cross-functional marketing projects from concept through execution, ensuring every initiative is delivered on time and to the highest standards.
  • Drive brand visibility through retail activations, visual merchandising, consumer engagement initiatives and outstanding in-store experiences across Travel Retail and Domestic Markets .
  • Coordinate international marketing events, brand experiences and commercial meetings, working closely with internal teams, brand partners and operators.
  • Support category management through product launches, assortment reviews, and performance analysis.
  • Lead digital communication, content development, PR initiatives, and brand storytelling across multiple channels.
  • Develop marketing toolkits, training materials and brand education initiatives that strengthen product knowledge and support commercial excellence.
  • Continuously improve marketing processes, collaboration, and ways of working across the business.
  • 7+ years of experience in Marketing, Brand Management or Category Management.
  • Experience within Luxury, Beauty, Fragrance, Premium Consumer Goods or Travel Retail.
  • A proven track record delivering product launches, retail activations, marketing campaigns and cross-functional projects.
  • Strong project management and stakeholder management skills.
  • The ability to balance strategic thinking with hands-on execution.
  • Excellent organisational skills, attention to detail and the ability to manage multiple priorities simultaneously.
  • A proactive, entrepreneurial mindset and the confidence to work independently.
  • Outstanding communication skills
        BE KEEN logo

        BE KEEN

        We are an international distribution company working with a portfolio of genuine luxury fragrance brands since 2012.

        Founded in 2012
        London, England, GBR
        26 employees (6 in marketing)

        Headcount Trend

        Current headcount: ~26

        Marketing Team

        Marketing Team Size
        5 (19% of company)
        Marketing Roles Posted (Last 30 Days)
        1