Responsibilities

• Develop and deliver a marketing strategy aligned to organisational growth objectives
• Define and monitor marketing KPIs, using data and insight to optimise performance
• Identify opportunities to grow and manage a small marketing team, fostering collaboration, accountability and innovation
• Identify opportunities to strengthen brand visibility, market position and customer engagement
• Champion the KnowledgeBrief brand across all communications and touchpoints
• Work closely with Commercial, Digital, Curriculum and Design teams to maximise marketing impact
• Oversee content, digital marketing, website activity and campaign delivery across multiple channels
• Lead multichannel campaigns that drive lead generation, engagement and brand awareness

Requirements

• Demonstrable experience of developing marketing strategies and translating them into successful, hands-on campaign delivery
• Experience taking campaigns from initial concept through to launch, measurement, optimisation and evaluation
• Broad digital marketing experience across channels such as email, content, social media, SEO, SEM, PPC, websites, CRM and marketing automation
• Experience working closely with sales or commercial teams to improve lead quality, campaign follow-up, conversion and pipeline contribution
• Excellent communication, relationship-building and stakeholder management skills, with the ability to present recommendations clearly and persuasively
• Experience managing marketing budgets and making effective decisions about resources and investment
• Strong organisational skills and the ability to bring structure and focus to multiple priorities
• The creativity and commercial judgement to test new ideas and turn innovation into practical, measurable marketing activity
• Strong analytical skills, with the ability to define meaningful KPIs, interpret performance data and make evidence-based decisions
• Experience managing and developing a small marketing team, including setting direction, prioritising workloads and maintaining accountability

Preferred

• Experience within apprenticeships, training, education, learning technology, or professional services sectors
• An understanding of complex B2B buying journeys, funded training or regulated markets
• Experience using marketing automation and CRM platforms
• Experience working within a growing or scaling organisation
• Qualification in Marketing, Business, Communications, or a related discipline
• Membership of the Chartered Institute of Marketing or a similar professional body

Benefits

• Dedicated monthly CPD time to support your development
• 5.6 weeks' annual leave plus bank holidays
• Two-week company closure over Christmas and New Year
• Company sick pay
• Access to our Employee Assistance Programme and wellbeing support
• Opportunities to contribute to cross-team projects and organisational growth
• A remote-first environment with opportunities to connect in person
• The opportunity to shape and influence the future direction of a growing marketing function
• Meaningful work that supports learners, employers, and future leaders across the UK