Responsibilities

• Own the health and growth of a portfolio of our best-loved brands, driving volume, value and market share
• Own the brand P&L, lead a team, and act as brand guardian across the HEINEKEN UK business
• Lead a team of managers and senior specialists, building capability and developing talent
• Set and own the brand and channel plans
• Use the full marketing mix to grow profitability and brand awareness, track performance against plan, and step in early where something needs correcting
• Partner with senior leaders across Business Units to shape cross-functional strategies
• Read consumer attitudes, competitor moves and distribution closely so our brands keep pace with the market
• Help lead our Marketing transformation, influencing across functions and stakeholders within a complex multinational matrix

Requirements

• Extensive FMCG or CPG experience in brand marketing
• End-to-end business leadership, with large-scale P&L ownership and clear commercial accountability
• Track record in modern, culture-led brand building, with the appetite to drive Marketing transformation
• Experience leading sizeable, high-performing teams
• Confidence operating within a complex multinational matrix, influencing across functions and stakeholders
• Deep consumer sector knowledge, with a feel for the external market, competitor behaviour and distribution
• Strong commercial and analytical judgement, turning insight into winning brand and channel plans
• Experience developing through-the-line communications campaigns across the full marketing mix

Preferred

• Experience not listed here is welcome and celebrated.

Benefits

• Annual bonus
• Benefits Allowance (15% of base salary)
• Company-funded Private Medical Healthcare
• Double-matched pension (up to 10%)
• 35 days annual leave (holiday trading available) + 3 public holidays
• Flexible benefits, including a retail discounts platform
• A quarterly allowance to purchase our delicious ciders and beers (low and no alcohol options available)