Responsibilities

• Developing annual and quarterly marketing plans aligned to business goals and approved budgets, in collaboration with the VP of Marketing.
• Producing well-informed campaign content that drives audience engagement and campaign performance.
• Working with the Partnerships Marketing Manager to align campaign calendars and activity.
• Collaborating with Marketing Operations and Events teams to support the delivery of effective campaigns.
• Working closely with Commercial leadership to shape demand generation and retention priorities.
• Collaborating with Product teams to support product launches, messaging and positioning.
• Tracking campaign performance, identifying opportunities to optimise activity and reporting on marketing impact.
• Liaising with relevant third parties, including content writers or PR agency partners, to ensure outputs support agreed strategies.
• Supporting group-level initiatives and identifying opportunities to improve marketing efficiency globally.

Requirements

• Experience in marketing planning, campaign development and cross-functional delivery, ideally within a B2B, SaaS, data, technology or construction-related environment.
• Comfortable working with commercial, product and marketing stakeholders, turning business priorities into clear campaign plans and audience-focused messaging.
• Ability to balance strategy with delivery, using performance insight to improve activity and demonstrate impact.
• Customer-focused mindset, aligned with commercial goals and product value.