Responsibilities

• Develop and deliver Sigma’s annual marketing and communications strategy.
• Act as Sigma’s lead marketing adviser to Directors and senior stakeholders.
• Align marketing activity with growth goals, sectors and strategic priorities.
• Identify opportunities to strengthen Sigma’s market position and advantage.
• Manage budgets and maximise ROI.
• Lead agencies, suppliers and consultants to deliver agreed outcomes.
• Set KPIs and report performance to the SLT.
• Lead bid, tender and proposal submissions.
• Manage timelines, content and input to ensure compliant submissions.
• Maintain bid content, case studies, credentials and support documents.
• Work with key teams to create win strategies.
• Support customer pitches and proposals.
• Turn customer requirements into persuasive, commercially focused responses.
• Maintain customer references, success stories and award submissions.
• Own and maintain Sigma brand guidelines across the business.
• Keep branded materials and templates current, consistent and accessible.
• Support branding needs across the business.
• Produce case studies, blogs, web and social content.
• Coordinate photography and briefs.
• Manage videography and animation projects.
• Maintain brochures, presentations and pitch materials.
• Create presentation templates and sales materials.
• Develop digital campaigns aligned to lead generation objectives.
• Implement automation and nurture campaigns where needed.
• Monitor engagement and conversion metrics.
• Identify digital trends and technologies to improve marketing capability.
• Manage external agencies, suppliers and freelancers.

Requirements

• 5–7 years’ experience in a senior B2B marketing role
• Experience delivering marketing strategies
• Experience supporting bids, tenders and proposals
• Proven lead generation and revenue support experience
• Experience working with senior stakeholders
• Experience in logistics, retail solutions or business services
• Experience managing agencies and suppliers
• Success in brand development and positioning
• Degree educated in Marketing or Business equivalent.

Preferred

• CIM qualification desirable

Benefits

• 25 days holiday plus bank holidays
• Birthday leave in your birthday month
• Buy or sell up to 3 days’ holiday*
• Opportunity for hybrid working*
• Octopus EV salary sacrifice scheme*
• Cycle to Work scheme*
• Employee Assistance Programme
• Healthshield cash plan with high street discounts
• Free financial advice on mortgages, pensions and insurance
• Enhanced family-friendly pay*