Marketing Executive

Worcester, Worcestershire, UK (Hybrid)

£40K/yr – £50K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Own and optimize Wickens' digital presence across social, email, and PPC, turning content into demand. Drive content creation, campaign execution, lead generation ideas with the Sales Director, and performance reporting while keeping brand and SEO in sync.

  • Social content: create and schedule across LinkedIn and platforms
  • Campaigns & PPC: assist campaigns, monitor PPC, and run email campaigns
  • Content operations: update CMS, ensure SEO, coordinate shoots, maintain brand consistency

Job Description

Own and optimize Wickens' digital presence across social, email, and PPC, turning content into demand. Drive content creation, campaign execution, lead generation ideas with the Sales Director, and performance reporting while keeping brand and SEO in sync.

  • Responsibilities: Create and schedule engaging social media content across LinkedIn, and other relevant platforms
  • Assist in planning and executing digital campaigns to promote key products and services
  • Work with the Sales Director on new ideas to increase online presence and generate leads
  • Monitor digital performance (website traffic, social engagement, etc.) and produce KPI reports
  • Update and maintain website content using our CMS, incorporating SEO
  • Monitor existing PPC campaigns and implement new ones.
  • Support the creation of email marketing campaigns
  • Coordinate occasional video and photo shoots (e.g., project installations, behind-the-scenes content)
  • Ensure brand consistency across all channels
  • Requirements: Strong knowledge of social media platforms and content creation tools (e.g., Canva, Affinity, etc.)
  • Understanding of SEO, Google Analytics, and email marketing platforms (e.g., Mailchimp)
  • Experience in digital marketing, ideally in a B2B or manufacturing/industrial environment
  • Existing experience with Google PPC
  • Excellent written and visual communication skills
  • Organised, self-motivated, and able to manage workload independently
  • Preferred: Degree educated (or equivalent experience), ideally supported by a CIM qualification or working towards CIM qualification
  • Experience developing case studies, customer stories or technical content
  • Benefits: A flexible role within a supportive, growing company
  • Opportunities to bring creative ideas to life
  • A collaborative team environment
  • Private healthcare included
  • Workplace pension
  • 24 days holiday plus bank holidays
  • Hybrid working available after probation
Wickens Engineering Ltd logo

Wickens Engineering Ltd

Wickens Engineering Ltd is a well-established and respected design and manufacturing company serving the UK storage industry with a range of heavy-duty storage products. Our facility spans 2,000 square meters, complemented by 1,100 square meters of undercover storage for raw materials and finished goods. With over 50 years of experience, we take pride in the reliability of our product range, which is backed by our commitment to service and the quality of our workforce.As an expanding company, Wickens continues to invest in both our people and resources. Recent investments include:- A completely new state of the art powder coating facility delivering a first class finish.- An updated cantilever design program that offers a more sophisticated process for cost-effective material selection tailored to your needs.- A new 150 square metre rack shed ensuring raw materials and finished goods are kept in tip top condition.- Additional robot welding equipment for productive manufacture and consistently high quality welds.These developments allow us to design and manufacture products of the highest quality, precisely according to your specifications, designed to all current standards and CE marked.For expert storage advice, please contact Wickens at 01905 456780 or email us at sales@wickens.co.uk.

Founded in 1975
Worcester, England, GBR
28 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
60.4%
Direct
27.2%
Referral
7%
Social
4.3%
Paid
1%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
2 (7% of company)