Marketing Executive

Ipswich, Suffolk, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the lead-generation and promotions engine for ticket sales, coordinating multi-channel campaigns and partnerships to maximize uptake and reach.

  • Pipeline & Promotions: Build and own lead generation and targeted promo plans across social, email, and partner channels.
  • Audience Growth & Promotion: Drive show awareness via social content, newsletters, and strategic discounts with industry partners.
  • Strategic Partnerships: Nurture relationships with industry pros and yoga studios to expand reach and pricing opportunities.

Job Description

Responsibilities

  • Pipeline & Promotions: Building a pipeline of new leads for ticket sales via your own prospecting.
  • Promotions Planning: Working with the team to build comprehensive promotional plans and schedules for ticket sales including special pricing and discounts, and marketing these promotions effectively via social media, e-shots and other methods.
  • Industry & Partner Outreach: Making contact and building relationships with industry professionals who will share our ticket promotions with their wider audiences on social media platforms.
  • Studio Partnerships: Making contact and building relationships with yoga studios to promote tickets to their clients and agreeing special pricing promotions and offers to increase uptake.
  • Brand & Social Promotion: Working with the team to market and promote the show and its various brands via social media posts, stories and reels, and building the social media following organically, as well as promoting via other marketing channels.
  • Content & Email Marketing: Planning, creating and scheduling newsletters and monitoring response rates.
  • Market Awareness: Keeping up to date with products, industry developments and competitors.

Requirements

  • The ideal candidate will need to be a naturally organised and motivated person.
  • You will be a 'people person' who can easily build relationships with our clients, industry contacts and the rest of the Prime Impact team.
  • Demonstrable knowledge and experience of social media marketing, newsletter creation and implementation, and brand promotion is essential.
  • While the role is primarily office-based, there will be a requirement to attend occasional relevant events including our own event.
  • Proactive, professional and confident approach.
  • Excellent communication and interpersonal skills.
  • Computer literate.
  • The ability to think outside the box.
  • Results driven.
  • Eligibility to work in the UK is essential.

Preferred

    Benefits

    • Friendly, casual working environment
    • Long-established and still growing company
    • On-site free parking
    • Close to main A12 trunk road.
    Prime Impact Events & Media logo

    Prime Impact Events & Media

    Prime Impact are specialists in targeted consumer exhibitions and media. We provide quality events which are balanced to provide exhibitors with maximum sales and contact opportunities while presenting visitors with a varied and enlightening experience. The events provide a conducive atmosphere where visitors are keen to participate, engage in dialogue and seek answers from the experts.OM Yoga ShowOM Yoga MagazineMind Body Soul ExperienceVegan Life Live

    Founded in 1996
    Nayland, England, GBR
    18 employees

    Traffic Signals

    Monthly Visitors
    1.1K
    Traffic Source Mix
    Search
    41.8%
    Direct
    36.6%
    Referral
    13.4%
    Social
    4.8%
    Paid
    1.8%

    Headcount Trend

    Current headcount: ~18