Responsibilities

• Support the development and delivery of lead generation campaigns across Knovia Group brands
• Design and execute data-led marketing campaigns to drive employer and learner acquisition
• Work closely with commercial and sales teams across the group to ensure leads are effectively managed and converted
• Ensure marketing activity contributes directly to sales pipeline growth and commercial targets
• Maintain and manage marketing and prospect data across the business
• Analyse campaign performance across channels and brands to track: lead generation, conversion rates, campaign performance, marketing contribution to revenue
• Produce regular performance reporting to support data-driven marketing decisions
• Manage and optimise email marketing campaigns and marketing automation journeys in DotDigital
• Build and maintain automated lead nurturing programmes to support learner and employer engagement
• Ensure accurate and consistent data integration between DotDigital and Salesforce CRM

Requirements

• Experience in a commercial marketing or Marketing Executive role
• Experience working within the apprenticeship or care sector
• Strong experience working with CRM platforms such as Salesforce
• Experience using marketing automation or email marketing platforms, ideally DotDigital or similar
• Experience working with lead generation campaigns and marketing funnels
• Strong analytical skills with the ability to interpret marketing data and optimise campaign performance
• Ability to manage own time and resources effectively
• Excellent organisational and project management skills
• Strong communication skills and the ability to collaborate with multiple teams and stakeholders

Preferred

• Previous experience working in education, apprenticeships, or skills-based sectors would be advantageous

Benefits

• 25 days annual leave - increasing with length of service and 8 bank holidays
• Holiday purchase scheme
• Up to 3 days of paid volunteering leave and corporate conscience initiatives
• Recognition and long service awards to celebrate our colleagues'
• Perkbox - a suite of discounts, lifestyle benefits and wellness tool
• 3% matched Employer Pension contribution
• In person team meetings and 1:1s
• Enhanced Maternity leave after 2 years of service
• Income protection and Life Assurance
• Recommend a colleague incentive schemes, where you can benefit £500 for referring great people to work with us