Marketing Executive

Cambridge, Cambridgeshire, UK (On-site)

£28K/yr – £31K/yrEntry LevelFull time

Posted 10 days ago

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Job Summary

Own the end-to-end product marketing for renewable energy offerings, leading campaign planning, content creation, market research, and cross-functional launches with the sales and leadership teams.

Plan and execute compelling campaigns and materials across email, social, and events.
Collaborate on go-to-market, product launches, and cross-functional strategies.

Job Description

Responsibilities

Plan and write copy for email marketing and social media campaigns
Produce creative sales materials to enable the sales team to effectively promote our products.
Execute marketing campaigns to drive product awareness and demand.
Monitor market trends and customer feedback to identify opportunities for product enhancement.
Measure and analyse the effectiveness of marketing initiatives and provide recommendations.
Work with our teams on the strategy and marketing materials for large trade shows, like Solar & Storage Live.
Working with the software leadership team to develop comprehensive product marketing strategies aligned with the company's goals.
Conduct market research to identify customer needs, market trends, and competitors.
Collaborate with cross-functional teams to create product launch plans and go-to-market strategies.
Craft compelling messaging and marketing collateral to effectively communicate product value, including helping us plan and build new websites for Easy PV and Heat Punk.

Requirements

Degree qualified or relevant experience in a marketing communications role
Proven experience in creative product marketing and promotions.
Experience with the editing of html in a website and email applications.
Good understanding of customer segmentation and product positioning.
Excellent written and verbal communication skills for crafting compelling content.
Ability to collaborate with cross-functional teams and manage multiple projects.
Familiarity with marketing tools.
Good IT knowledge (Google Apps) with experience of Adobe Creative Cloud, Canva, Hubspot.
Experience of using social media for marketing, both paid for and organic
Strong at creating engaging and well written communications

Benefits

Company pension scheme
Competitive salary of £28,000 - £31,000 depending on experience
Bike2Work Scheme (onsite bike repair facilities) and EV Scheme
Annual profit share
Relaxed working environment
Great social teams to join
(we’ve saved the best for last) The fabulous Tuesday organic veg bag

Midsummer

2.3 Glassdoor

Midsummer is a leading European manufacturer of in thin film solar panels. Our innovative products provide a range of rooftop solutions that are not only lightweight and flexible but also aesthetically pleasing. With a commitment to sustainability, our panels boast a 90% reduction in environmental impact compared to traditional silicon solar panels. Our partners are mainly leading European construction, roofing and solar cell installation companies but we also sell and install solar roofs directly to end customers. Midsummer also develops and sells equipment for the production of flexible thin film solar cells to strategically selected partners and machinery for research. The solar cells are of CIGS technology (consist of copper, indium, gallium and selenide) and are thin, light, flexible, discreet and with a minimal carbon footprint compared with other solar panels.The solar cells are produced using the company’s own unique DUO system which has taken the position as the most widespread manufacturing tool for flexible CIGS solar cells in the world. The company’s shares (MIDS) are traded on Nasdaq First North Growth Market.

Founded in 2004

Stockholm, Stockholm County, SWE

111 employees (5 in marketing)

www.midsummer.se

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