Marketing Executive

UK (On-site)

$36K/yr - $47K/yr (Est.)Mid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the customer marketing engine with end to end ownership of engagement, advocacy, and brand aligned messaging across CRM, events, and content for a SaaS/EdTech audience.

  • Customer Marketing & CRM: drive nurture, email campaigns, lists, workflows, and reporting in HubSpot to lift retention and engagement.
  • Brand & Content: ensure consistency, build branded content and collateral that lands the message, and surface customer stories.
  • Events & Advocacy: nurture customers around events and activate champions for case studies and peer content.

Job Description

Responsibilities

  • Plan and deliver customer marketing communications across newsletters, webinars, product updates, and spotlights.
  • Support the customer engagement and retention roadmap, keeping our messaging timely, relevant, and on brand.
  • Work closely with Product, Customer Success, and Account Managers to surface stories, updates, and opportunities.
  • Use in-platform opportunities to nurture, engage, and connect with our customers.
  • Support the customer advocacy pipeline, helping identify and activate champions for case studies, testimonials, and peer-to-peer content.
  • Capture and showcase customer success stories across core channels.
  • Act as an internal brand champion, ensuring consistency across all content and channels.
  • Build branded content, webpages, propositions, sales decks, and collateral that look sharp and land the message.
  • Support the wider team on campaign materials and creative, briefing outsourced design partners where needed.
  • Be a driving force behind our CRM and customer marketing through HubSpot.

Requirements

  • 2+ years' marketing experience, ideally in B2B, SaaS, EdTech, or professional services.
  • Digitally savvy, confident across CRM and marketing tools (HubSpot or similar a bonus).
  • A natural brand champion with an eye for detail and quality content.
  • Strong organisational skills and the ability to juggle multiple tasks.
  • A fast learner who adapts quickly and is already using AI to improve their day-to-day outputs.
  • Passionate, full of energy, and not afraid to get stuck in and move things forward.
  • A confident communicator and genuine team player who enjoys collaborating across the business.
  • A genuine interest in education and the impact great technology can have throughout Trusts and schools.

Preferred

Benefits

  • 27 days of holiday per year plus bank holidays (with a buy option up to an additional 5 days)
  • Enhance Maternity and Paternity leave
  • AXA Health insurance including dental, optical and mental health
  • Broadband allowance
  • Home office stipend
  • Life assurance (4 x basic salary)
  • Encouraged and funded CPD
IMP Software logo

IMP Software

IMP is a MAT-first financial operating system, built to help Multi-Academy Trusts manage their finances with confidence, clarity and control. We started IMP because we had lived the reality of MAT finance. We knew first-hand how difficult it was to run a growing Trust using systems designed for individual schools or corporate organisations. Those tools created workarounds, risk and unnecessary complexity where there should have been accuracy and insight. So we built something different. IMP is designed from the ground up for Multi-Academy Trusts. Our unified platform brings planning, forecasting, ICFP and purchasing into one connected system, giving finance teams a single source of truth they can trust. Today, IMP proudly supports over 550 Multi-Academy Trusts and more than 6,000 schools across England. Our tools help Trusts get it right first time, freeing up time and headspace to focus on what matters most. We are obsessed with understanding the challenges MAT finance teams face now and what they will face next. Every feature we build starts with listening, and every decision is driven by what our customers genuinely need. Our mission is simple. To give every Trust the confidence, accuracy and time to run finance the way it should be run. IMP is built by people who care deeply about education and about getting it right. When MAT finance works properly, the whole sector benefits. To learn more about IMP and explore career opportunities, visit our website below.

Founded in 2019
Exeter, England, GBR
110 employees (5 in marketing)

Traffic Signals

Monthly Visitors
17.7K
Traffic Source Mix
Search
52.5%
Direct
34.8%
Referral
7.1%
Social
4.4%
Paid
1.1%

Headcount Trend

Current headcount: ~110

Marketing Team

Marketing Team Size
3 (3% of company)
Marketing Roles Posted (Last 30 Days)
1