Responsibilities

• Develop and maintain an organisation wide marketing plan supporting all business units.
• Produce and manage detailed marketing schedules for campaigns, launches and events.
• Coordinate marketing activity across British Esports, The Place, British Arena, National Esports Performance Campus, IDEG, Student Champs and other organisation wide events and activations.
• Ensure campaigns meet our corporate identity, engage our audience and are delivered on time, on budget and against agreed objectives.
• Support the Commercial Vice President to deliver strategic marketing priorities.
• Take ownership of all organisational social media channels across multiple brands.
• Develop and maintain a comprehensive social media strategy.
• Build and manage detailed content calendars across all platforms.
• Schedule, publish and optimise content using appropriate management tools.
• Work closely with the Content Manager and external partners to brief, coordinate and deliver creative assets.

• Ensure brand consistency whilst tailoring messaging for different audiences.
• Monitor emerging trends and identify opportunities to increase engagement and audience growth.
• Plan, create and manage paid social media campaigns across Meta, LinkedIn, TikTok, YouTube and other relevant platforms.
• Deliver Google Ads campaigns including Search, Display and Performance Max where appropriate.
• Manage advertising budgets effectively with a clear focus on commercial return.
• Build targeted audiences, retargeting campaigns and lookalike audiences.
• Continually optimise campaigns using data and performance insights.
• Produce clear reporting demonstrating ROI, lead generation, attendance, bookings and commercial performance.
• Support the promotion and delivery of conferences, competitions, tournaments, hospitality events and venue activities.

Requirements

• Understanding of esports and gaming communities.
• Significant experience successfully managing multiple social media platforms professionally.
• Proven experience planning and delivering successful digital marketing campaigns.
• Demonstrable experience managing paid advertising across Meta and Google.
• Evidence of delivering measurable commercial outcomes through marketing activity.
• Strong understanding of current social media best practice and emerging trends.

• Excellent campaign planning and project management skills.
• Experience producing detailed marketing plans and content schedules.
• Strong analytical skills with the ability to interpret marketing data.
• Excellent written communication and copywriting skills.
• Ability to manage multiple priorities simultaneously.
• Strong organisational skills with excellent attention to detail.
• Commercially minded with a proactive, solution focused approach.
• Confident working both independently and collaboratively.

Preferred

• Experience working within events, venues, education, hospitality or sport.
• Experience using CRM platforms and email marketing software.
• Knowledge of SEO and website content management.
• Experience using scheduling platforms such as Hootsuite, or similar.
• Experience working with Adobe Creative Cloud.
• Experience promoting ticketed events.
• Experience supporting sponsorship activation.

Benefits

• Benefits: * Company pension * Private medical insurance