Responsibilities

• Develop and deliver targeted recruitment marketing campaigns to attract high quality Care Professionals.
• Create engaging social media content, digital assets, and storytelling pieces that highlight the Home Instead culture.
• Manage advertising across job boards, social channels, and local community platforms.
• Track metrics and leverage data to optimise campaigns based on performance.
• Build strong relationships with local organisations, community groups, and referral partners.
• Represent Home Instead at community events, networking meetings, careers fairs, and local business forums.
• Support outreach activities to raise brand awareness and generate client enquiries.
• Assist with local PR opportunities, partnerships, and promotional events.
• Manage and grow the North Hertfordshire and Luton social media accounts (Facebook, Instagram, LinkedIn, TikTok if applicable).
• Plan and create high quality content including posts, videos, reels, stories, and caregiver testimonials.

Requirements

• Experience in marketing and social media management is essential.
• Strong writing skills with the ability to create warm, authentic content.
• Confident using platforms such as Canva, Meta Business Suite and basic analytics tools.
• Excellent communication and relationship building skills.
• A proactive mindset and the ability to work independently across two office locations.
• Experience in the care sector is a bonus but not essential.

Preferred

• Experience in the care sector is a bonus but not essential.

Benefits

• Part time role (20 hours p/w).
• A supportive, value driven working environment within a purpose led organisation.
• Training and development opportunities in marketing and care sector knowledge.
• Autonomy to shape campaigns and contribute creative ideas.
• The chance to make a meaningful impact in the lives of older people and the community.