Marketing & Ecommerce Growth Manager

Shrewsbury, Shropshire, UK (Unknown)

£32K/yr – £36K/yrMid LevelPermanent

Posted 2 months ago

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Job Summary

Own the end-to-end ecommerce marketing engine, blending paid media, SEO, content, email, and site optimization to boost brand visibility and revenue across channels.

  • Growth & Acquisition: Lead multi-channel campaigns and content strategy to drive ecommerce growth.
  • Site & Email Optimization: Manage WordPress content, site UX, and targeted email programs to improve conversions.
  • Analytics & Attribution: Use Google Analytics and performance data to guide strategy and demonstrate impact.

Job Description

Responsibilities
  • Develop and implement innovative marketing strategies to increase brand visibility and ecommerce sales across multiple channels.
  • Manage and optimise digital advertising campaigns using Google Ads, analysing performance data to maximise ROI.
  • Oversee social media management, creating engaging content and managing community interactions to enhance brand engagement.
  • utilise SEO best practices to improve website ranking and organic traffic through keyword optimisation and content strategy.
  • Maintain and update the organisation’s website using WordPress, ensuring content is current, relevant, and optimised for search engines.
  • Coordinate email marketing campaigns, segmenting audiences and analysing results to improve engagement rates.
  • Create compelling copy for various marketing materials, including blogs, newsletters, advertisements, and social media posts.
  • Analyse website traffic and user behaviour using Google Analytics to identify opportunities for optimisation.
  • Lead projects related to ecommerce platform enhancements, product launches, and promotional activities.
  • Collaborate with cross-functional teams and suppliers to ensure cohesive campaign execution.
Iron & Fire speciality Coffee Roaster logo

Iron & Fire speciality Coffee Roaster

At Iron & Fire, we believe exceptional coffee should create opportunity — for businesses, baristas, and for the communities that grow it.We are a UK-based speciality coffee roastery supplying freshly roasted single-origin coffees and tailored wholesale partnerships across hospitality, workplaces, and retail. More than just a roaster, we’re a one-stop partner for cafés, restaurants, offices, and individuals who want to serve and enjoy truly outstanding coffee.What we do: ☕ Speciality Coffee Roastery – ethically sourced from small independent farms worldwide, roasted fresh to order 🤝 Wholesale Coffee Supply – flexible supply solutions for start-ups and established businesses, with competitive pricing and tailored support 🎓 Barista Training & Coffee Consultancy – hands-on training and expert advice to help partners grow commercially and deliver consistent quality ⚙️ Commercial Coffee Machines & Equipment – espresso machines, grinders, and accessories, with flexible rental, purchase, and ongoing technical supportWith roots in Australian coffee culture and over a decade of roasting expertise, we combine innovation, science, and craft to bring out the best in every bean. Our in-house technical team, training academy, and consultancy services mean we don’t just supply coffee — we build lasting partnerships and help businesses succeed.We’re also committed to sustainability and traceability: every bean has a story, and we work closely with farms that share our values of fairness, quality, and respect across the supply chain.Whether you’re:☕️ An individual who appreciates a truly great cup,⭐️ A hospitality business aiming to build a reputation for quality, or⚡️ A workplace looking to energise your team with better coffee Iron & Fire is here to help you deliver coffee that makes an impression.Specialities: Speciality Coffee | Wholesale Coffee Supply | Coffee Consultancy | Barista Training | Coffee Equipment Rental & Sales | Coffee Machine Engineering

Founded in 2014
Shrewsbury, England, GBR
11 employees (2 in marketing)

Traffic Signals

Monthly Visitors
15.7K
Traffic Source Mix
Search
57.4%
Direct
33.1%
Referral
5.5%
Social
3.1%
Paid
0.8%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
2 (18% of company)