Marketing Director

UK (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own multi-channel lead generation and brand-building for a proptech SaaS, driving inbound interest from property managers and STR operators through LinkedIn, Reddit, email, and podcast initiatives.

  • LinkedIn lead generation: organic content, outreach, and profile optimization to attract the right audience.
  • Podcast strategy: guest opportunities and a Safeguest-branded show to expand reach.
  • Agency management and messaging: align paid and creative production with a consistent brand narrative and measurable results.

Job Description

Own multi-channel lead generation and brand-building for a proptech SaaS, driving inbound interest from property managers and STR operators through LinkedIn, Reddit, email, and podcast initiatives.

  • LinkedIn lead generation — organic content, outreach sequences, and profile optimisation to attract property managers and STR operators
  • Reddit community engagement — identifying and actively participating in relevant subreddits to drive organic brand awareness and inbound interest
  • Email marketing — building and managing nurture sequences, newsletters, and outbound campaigns using automation tools
  • Podcast strategy — identifying guest opportunities and/or launching a Safeguest-branded podcast to reach our target audience
  • Agency management — briefing and overseeing external agencies for paid advertising and creative content production
  • Brand voice & messaging — maintaining a consistent, compelling brand narrative across all channels
  • Analytics & reporting — tracking key performance metrics and iterating based on data
Safeguest logo

Safeguest

Most hosts learn about their guests the moment they check in. By then, it is already too late.Safeguest was built on a different premise: know who is arriving before they arrive. The Arrival Briefing is a per-booking risk assessment — run for every reservation, free to hosts — that gives property managers the thing the platforms have never offered: useful information, in advance.Co-founded by Richie Robertson, who also runs Tempstay, a 150-unit short-term rental operation in the UK, Safeguest was designed for his own portfolio before anyone else's. It launched in Q4 2025 and now protects 7,256 properties across the USA, Australia, and beyond. Dubai incorporated. Quietly global.Because Safeguest measures risk properly, it can stand behind its product with confidence. If guests pay a non-refundable damage fee; Safeguest accepts liability. The position is only tenable because the screening works. That sequence matters.The rest of the industry has found a more comfortable arrangement. Collect the fee. Don't accept the liability. When damage occurs, the host loses money, time, and goodwill. The platform has already collected its fees. It will not be losing sleep.Car insurance prices on the driver. Home insurance prices on the property. Damage protection for short-term rentals charges everyone the same — the retired couple and the stag party, the quiet midweek booking and the one that ends with a call to a specialist cleaning company.There is a reason for that. It just isn't the risk.Free for hosts.

Dubai, Dubai, ARE
6 employees

Headcount Trend

Current headcount: ~10

Marketing Team

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