Own and scale HIVED’s full‑funnel demand engine across events, content, referrals, ABM, and partnerships to generate qualified pipeline while aligning closely with sales and brand storytelling.

• Build and run a demand generation engine across all key categories: events, content driven inbound, referrals, delivery-experience-led inbound, and cold outreach through targeted account-based marketing (ABM); creating a consistent flow of warm, qualified opportunities for the sales team.
• Lead HIVED’s presence at external events, identifying the right industry events and trade shows to attend, whilst also developing HIVED’s own event programme. Use both to build brand credibility, awareness and pipeline with both enterprise and SMB brands.
• Drive content-led inbound, thinking creatively about formats, frequency and distribution to ensure content is actively driving inbound interest, not just building brand awareness.
• Develop our referral programme, tailoring to both enterprise and SMB audiences, recognising that the approach to each will differ, creating a consistent source of warm introductions.
• Develop and run account-based marketing (ABM) programmes, identifying HIVED’s priority target accounts and running targeted campaigns, events and outreach to engage logistics, e-commerce and retail decision-makers.
• Own the full funnel from awareness to sales-qualified pipeline, not just top-of-funnel metrics. Partner closely with the sales team on cold outreach, providing messaging support, enablement materials and sequencing across calls, emails and LinkedIn.
• Work closely with HIVEDmind (tech & data teams) to convert positive recipient delivery experiences into inbound commercial interest.
• Work with Revenue Operations to ensure lead tracking, scoring and attribution are configured in the CRM to give clear visibility on marketing's contribution to the pipeline.
• Evolve and sharpen HIVED's brand positioning as the tech-native, sustainable challenger in parcel delivery, ensuring it resonates with both brands and consumers.
• Own the content strategy across all owned channels, including LinkedIn, Instagram, TikTok, and the HIVED website, ensuring consistency of voice and clear audience segmentation between B2B and consumers.