The Heritage Wardrobe Co.

Marketing Director

London, UK (On-site)

£80K/yr – £100K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the UK luxury marketing machine from brand positioning to showroom level execution, aligning multi-channel demand with premium experiences for high-net-worth clients.

  • Brand & Campaign Leadership: Define premium positioning and ensure consistent messaging across all channels.
  • Demand & Experiences: Lead integrated campaigns and a showroom experience brought to clients' homes, coordinating with Sales and Design.
  • Performance & Partnerships: Own paid search, social, SEO, content, agencies, budget, and ROI through data-driven optimization.

Job Description

Responsibilities

  • Develop and deliver a comprehensive UK marketing strategy aligned with business growth objectives.
  • Define brand positioning to strengthen Heritage Wardrobe Company's presence.
  • Identify new customer acquisition and retention opportunities within high-net-worth segments.
  • Lead integrated campaigns across digital, print, partnerships and PR.
  • Oversee performance marketing including paid search, social and SEO.
  • Drive high-quality content creation aligned to luxury brand standards (visuals, case studies, editorial).
  • Ensure consistent, premium brand identity and messaging across all channels.
  • Manage marketing activity to promote a "showroom experience" brought directly to clients' homes, collaborating closely with Sales and Design teams to deliver a seamless client experience.
  • Own the marketing budget, ROI tracking, and performance reporting.
  • Analyse campaign effectiveness and refine strategies to maximise lead quality and conversion.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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