Marketing Director at Amicable | London, UK

Amicable

Marketing Director

London, UK (Hybrid)

Salary Not AvailableDirector/Executive

Posted 7 weeks ago

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Job Summary

Own the brand and growth engine with AI-enabled marketing, balancing strategy, analytics and cross-functional alignment to move quick wins into measurable revenue.

Define product positioning and audience-tested differentiators to sharpen market stand-out.
Build AI-first marketing workflows and tech stack to speed up content, testing and attribution.
Own LTV, CAC and revenue targets with executive-ready performance reporting.

Job Description

Responsibilities

Own the brand, marketing and customer strategy, budget and plan end-to-end - aligned to amicable's commercial objectives and strategy for efficient, effective growth
Set product positioning and competitive differentiation, testing propositions with audiences to decide how amicable stands out in its market
Lead, develop and coach your team - setting clear objectives, ways of working and a regular cadence for performance and development
Own the key marketing economic metrics, including customer lifetime value, acquisition cost and revenue - setting targets and reporting against them
Deliver significant year-on-year growth on a set budget, ensuring agile allocation and efficiency of spend across all channels
Consolidate strategy into succinct, commercial narratives that win over the Executive Team and cross-functional stakeholders
Own the marketing and AI technology ecosystem and its roadmap - ensuring martech solutions are efficient, compliant and serve the wider business
Embed AI and automation across all marketing functions, from content creation and copywriting to social media, testing and analysis
Identify, adopt and scale AI tools and integrated workflows to accelerate execution, pace and optimisation
Own the governance and quality of AI-generated output, ensuring it meets brand, accuracy and compliance standards

Requirements

Proven senior marketing leadership in a fast-growing, consumer-facing organisation, ideally with a complex product set
A strong track record of delivering growth and improving unit economics - including customer lifetime value and acquisition cost - a controlled budget
Fluency in using AI and martech tools to accelerate content creation, testing and analysis, including experience building automated workflows using tools such as n8n, Claude or similar
Strong data and analytics capability – you're able to set strategy from data and brief and interpret tools such as Power BI, the Google Suite, Klip, Airtable and HubSpot
Experience across PPC, SEO, AEO, customer marketing, lifecycle and CX strategy, and how these drive revenue, cross-sell, up-sell and referral
Strategic brand and communications understanding, including the role of PR, ATL, social media and public-facing communications
Strong communication and stakeholder management skills - able to simplify complex data into clear commercial recommendations and bring cross-functional teams with you
Comfortable leading in a fast-paced, changing environment - you know where to unlock value and how to prioritise
Experience leading marketing through periods of rapid scaling and growth, including optimising operating models and ways of working
Understanding of UK customer and marketing regulations and compliance requirements

Benefits

Private Health Insurance
Group Life Assurance
Employee Assistance Programme
28 days holiday plus bank holidays per annum
Enhanced family leave
Electric Vehicle Scheme
Share Incentive Plan
Cycle to Work Scheme

Amicable

5.0 Glassdoor

amicable is the leading online divorce service supporting couples who are ending their relationship to move forward in a better, kinder way.When a relationship comes to an end, most people don’t know what’s involved or where to start. We provide tools and resources online, as well as a free consultation to talk through the divorce process. Many people don’t realise they don’t need lawyers to get divorced. At amicable, we guide couples through the practical and emotional decisions that follow a separation, helping them reach clear agreements about money, property and co-parenting, with less conflict and more confidence.The amicable process is designed around minimising conflict, increasing collaboration, and giving couples the best possible chance to end their relationship in an amicable way. We work with both people together, not one side against the other. Our focus is always on what comes next and on helping families reach arrangements that reflect their unique circumstances, reduce stress and support long-term stability.We can help couples with as little or as much as they need, from formalising agreements to the complete application, negotiation, and finalising of the divorce. We also offer a free-to-employer benefit that provides employees with discreet, compassionate guidance during separation. By supporting people through a highly personal life event, we help minimise workplace disruption, protect wellbeing and support long-term talent retention.We also work with partners for referrals when we aren’t the right fit, building a network of professionals who are helping to change the landscape of divorce.

Founded in 2015

Richmond Upon Thames, England, GBR

104 employees (12 in marketing)

amicable.co.uk

100% recommend to a friend