Responsibilities

• Managing social media across LinkedIn, Facebook, Instagram and YouTube.
• Creating, filming, producing and editing video content for social media and YouTube.
• Scheduling and posting content on all relevant platforms
• Writing regular blogs and turning them into social media, email and website content.
• Creating posts, graphics, website content, campaign materials and franchisee communications.
• Producing Canva designs for social media, events, internal communications and local marketing activity.
• Keeping websites, online profiles and directories accurate, engaging and up to date.
• Managing platforms such as Google Business Profile, homecare.co.uk and franchise directories.
• Creating and managing email campaigns using ActiveCampaign or similar systems.
• Supporting franchisees with local marketing, online profiles, adverts, campaigns and brand consistency.

Requirements

• Strong social media management experience.
• Good copywriting and content creation skills.
• Experience writing blogs, website content or marketing copy.
• Confidence creating short-form video content for social media.
• The ability to film, edit and produce simple but professional video content.
• Experience using Canva or similar design tools.
• Experience managing website content and online profiles.
• Experience creating email campaigns using ActiveCampaign, Mailchimp or a similar system.
• Strong attention to detail and good organisational skills.
• Confidence working with suppliers, franchisees and senior leaders.

Preferred

• An interest in AI, ChatGPT, Microsoft Copilot, Power Automate or marketing automation would also be useful, but this is not a technical automation role.

Benefits

• Company events
• Company pension
• Free parking
• On-site parking
• Work from home